Drivers and Consequences of Business-Reference-Content (Brc): The Role of Narrative Transportation in B2b Communication

Jung, Chang Mo

doi:10.3846/jbem.2021.15527

Cited by 3 publications

(3 citation statements)

References 62 publications

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“…Narrative transportation theory is interpreted that when consumers acquire good narrative stories, their behavior may change due to the immersive story (Van Laer et al, 2014;. Furthermore, previous research empirically illustrates the positive relationship between narrative transportation and customer behavior (Anaza et al, 2020;Escalas, 2004;Jung, 2021). As mentioned above, word of mouth is an important post-trip customer behavior to interpret tourism experience (Wang & Tang, 2021).…”

Section: Mediating Role Of Ar Attachmentmentioning

confidence: 98%

How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

Zhu,

Io,

Hall

et al. 2023

Journal of Tourism Research

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Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse experiences. Although previous studies identified authenticity and narrative transportation as positive predictors of tourist behaviors in AR tourism, few studies have explained why authenticity and narrative transportation can affect tourist behaviors in AR tourism. To fill the research gap, drawing upon attachment theory, this study aims to examine the mediating role of AR attachment between authenticity, narrative transportation, and word of mouth. Through structural equation modeling analysis, the findings indicated AR attachment mediated authenticity, narrative transportation, and word of mouth. This study advanced attachment theory by proposing a new concept, AR attachment, and tested its mediation effect. Furthermore, the findings are beneficial for heritage tourism managers to understand AR heritage tourism marketing.

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Section: Mediating Role Of Ar Attachmentmentioning

confidence: 98%

How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

Zhu,

Io,

Hall

et al. 2023

Journal of Tourism Research

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“…Business reference content (BRC) is the most widely disseminated, narrative-based content provided to prospective buyers via digital media. Moreover, lowering perceived purchasing risk has been identified as the principal advantage of utilizing BRC, and the type of BRC had a substantial influence on the extent of narrative Online food delivery applications transportation among recipients (Jung, 2021). When websites possess the attributes of complete privacy, safety, trust, usability and customer support along with attributes of customers which include perceived risk, perceived control, perceived skill and ease-to-use prevailing effectively, then their relationship with customer experience is positive and significant (Agrawal et al, 2021).…”

Section: Structural Modelmentioning

confidence: 99%

How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs)

Zaheer,

Anwar,

Khan

et al. 2024

JIDT

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Purpose This study aims to investigate the different attributes of electronic commerce (e-commerce) that determine perceived value and electronic loyalty (e-loyalty) among consumers of online food delivery applications (OFDAs). In this globalized world and competitive environment, e-commerce demands have increased and organizations are giving special attention to web development, website design and functions to hold the current consumers with sustainable performance in the globalized and competitive environment. Almost every industry has been affected by the coronavirus disease 2019 (COVID-19) and changed the way of operational work in many industries. Similarly, the food industry is facing serious challenges and now restaurants started heavily depending on OFDAs.Design/methodology/approach The study was quantitative and data were collected from 509 consumers of the district of Rawalpindi, Punjab Pakistan by using a convenience sampling technique who was the users of OFDAs to evaluate the proposed research model. Confirmatory factor analysis was applied to evaluate the validity of the constructs, and structural equation modeling was employed to test the model through Smart-PLS.Findings Our findings revealed that perceived value has a substantial positive impact on electronic loyalty (e-loyalty). Moreover, results confirmed that perceived value mediates the relationship of electronic privacy (e-privacy), electronic security (e-security), electronic payment (e-payment), usability and electronic innovativeness (e-innovativeness) with e-loyalty.Research limitations/implications This study added to the unified theory of acceptance and use of technology (UTAUT) and technology acceptance model (TAM) by exploring consumers’ intentions for using OFDAs in the framework of e-commerce attributes, perceived value and e-loyalty. Similarly, the study enabled the author to learn more about how people would use the information system after successfully applying the UTAUT.Practical implications This study has significant implications for web developers, application designers, food delivery companies, restaurants and other businesses. Subsequently, it indicates the importance of the incredible attractiveness of OFDAs in boosting users’ intentions to keep using the application.Originality/value This research contributes substantially to OFDAs efforts to continuously increase its meal service platform and improve client satisfaction which resulted in repurchase intent. In addition, the research facilitates OFDA firms to enhance the features of their applications according to clients.

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“…COVID-19 has forced businesses to develop new strategies to maintain customer interaction and keep business afloat (Chakraborty and Das, 2022). Digital interaction has been key to maintaining customer relations, as has been innovation and a strong entrepreneur focus on keeping the customer experience top-notch (Jung, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Modelling of consumer challenges and marketing strategies during crisis

Ishrat

Hasan

Farooq

et al. 2023

QMR

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Purpose Marketing is all about understanding your consumers and giving them what they want. However, this process becomes more complicated in times of economic crisis and national slowdown. Consumers can become scattered and unpredictable in their behaviour, making it hard to understand what they want or need. At times like these, it is more important than ever to rely on qualitative market research to understand the views of consumers and managers. Thus, this study aims to look at the significant consumer challenges that arise during times of crisis and the marketing strategies that managers prefer to counter the crisis. Design/methodology/approach The data collected for this study involves an extensive literature review followed by personal interviews with industry experts. This study presents two separate models, indicating hierarchical relationships among consumer challenges during crisis and marketing strategies using the total interpretive structural modelling approach. Further MICMAC analysis (popularly known as cross-impact matrix multiplication) was also performed to assess each variable's driving and dependence power. Findings “Price sensitiveness” and “adaptive buying” result as driving factors with the highest driving and lowest dependence power, which further gives rise to other consumer behaviour challenges. Likewise, the most critical strategies are “information systems” and the formation of “crisis management teams” during a crisis. At the same time, other strategies have resulted as linkage and dependent factors and none as the autonomous factor. Originality/value This paper provides a systematic understanding of how a manager can understand the challenges consumers face during a crisis and suggests a powerful summary of strategies companies can implement to sail through a crisis.

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Drivers and Consequences of Business-Reference-Content (Brc): The Role of Narrative Transportation in B2b Communication

Cited by 3 publications

References 62 publications

How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs)

Modelling of consumer challenges and marketing strategies during crisis

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