2015
DOI: 10.1037/pspa0000025
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Drivers of cultural success: The case of sensory metaphors.

Abstract: Why do some cultural items catch on and become more popular than others? Language is one of the basic foundations of culture. But what leads some phrases to become more culturally successful? There are multiple ways to convey the same thing and phrases with similar meanings often act as substitutes, competing for usage. A not so friendly person, for example, can be described as unfriendly or cold. We study how the senses shape cultural success, suggesting that compared with their semantic equivalents (e.g., un… Show more

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Cited by 64 publications
(24 citation statements)
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“…Following Jamrozik et al ( 2016 ), distilled abstractions can probably operate as stand-alone representations, given that they sometimes become active in metaphor without the support of activations in modality-specific areas (which can accompany them optionally). As Zwaan ( 2016 ) points out, however, abstract representations often become much easier to understand, once they have been embellished with modality-specific information (also see Akpinar & Berger, 2015 ; Schwanenflugel, 1991 ).…”
Section: Abstractionmentioning
confidence: 99%
See 1 more Smart Citation
“…Following Jamrozik et al ( 2016 ), distilled abstractions can probably operate as stand-alone representations, given that they sometimes become active in metaphor without the support of activations in modality-specific areas (which can accompany them optionally). As Zwaan ( 2016 ) points out, however, abstract representations often become much easier to understand, once they have been embellished with modality-specific information (also see Akpinar & Berger, 2015 ; Schwanenflugel, 1991 ).…”
Section: Abstractionmentioning
confidence: 99%
“…Moving beyond our modest understanding of abstract concepts may require studying a few of them in detail, rather than studying them in the aggregate, especially given their diversity (Wilson-Mendenhall et al, 2013 ). Because abstract concepts appear dependent on background situations (Akpinar & Berger, 2015 ; Schwanenflugel, 1991 ; Zwaan, 2016 ), examining their operation in specific situations may provide leverage—and perhaps be necessary—for making significant progress.…”
Section: Abstractionmentioning
confidence: 99%
“…Sensory metaphors, i.e., metaphors that relate more to the senses and with greater associative cues that their semantic equivalents (Akpinar & Berger, 2015), constitute an important means of encouraging embodied mental simulation among consumers (Forceville, 2008;Hirschman, 2007;Zaltman & Zaltman, 2008). Using metaphors helps communicate embodied concepts, since metaphors transfer experientially remote manipulations of bodily states (Landau, Meier, & Keefer, 2010).…”
Section: Metaphors and Food Perceptionmentioning
confidence: 99%
“…Steen et al, 2010). Over the last 200 years, the frequency of sensory metaphors has increased (Akpinar & Berger, 2015). Because metaphor is such a dominant strategy in talking about sensory perception, four entire chapters will be devoted to this topic (Chapters 6-9).…”
Section: Metaphormentioning
confidence: 99%