“…Advances in social media and its integration with tourism have enhanced the customer experience (Buhalis & Inversini, 2014; Chen et al, 2022; Gaffar et al, 2022; Lei et al, 2022; Leung et al, 2013; Zhu, Fong, Gao, & Liu, 2022). Especially after the COVID‐19 pandemic, technology‐enabled travel experiences are creating value together with supporting travelers at all stages before, during and after the trip (Buhalis, 2020). For example, livestreaming (Li et al, 2022; Shang et al, 2022; Shen et al, 2022), Virtual tours (Yang et al, 2023), Metaverse (Go & Kang, 2023; Dwivedi et al, 2022; Buhalis et al, 2023), etc.…”