Drivers of Ethical Consumption: Insights from a Developing Country

Hasan, Sabeehuddin; Wooliscroft, Ben; Ganglmair‐Wooliscroft, Alexandra

doi:10.1177/02761467231168045

Cited by 10 publications

(2 citation statements)

References 108 publications

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“…This included Belgium, a Western-European country typifying WEIRD cultures (Gorgun and Kilmen, 2023), and Pakistan, a South-Asian country representing non-WEIRD cultures (e.g. Hasan et al, 2023). Specifically, respondents in these countries were approached through direct messages and the link to the online survey was also posted on social media with a request to spread the message, thereby creating a snowball convenience sample (e.g.…”

Section: Methodsmentioning

confidence: 99%

The transformative potential of AI-enabled personalization across cultures

Mehmood,

Verleye,

De Keyser

et al. 2024

JSM

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Purpose The widespread integration of artificial intelligence (AI)-enabled personalization has sparked a need for a deeper understanding of its transformative potential. To address this, this study aims to investigate the mental models held by consumers from diverse cultures regarding the impact and role of AI-enabled personalization in their lives (i.e. individual well-being) and in society (i.e. societal well-being). Design/methodology/approach This paper uses the theories-in-use approach, collecting qualitative data via the critical incident technique. This data encompasses 487 narratives from 176 consumers in two culturally distinct countries, Belgium and Pakistan. Additionally, it includes insights from a focus group of six experts in the field. Findings This research reveals that consumers view AI-enabled personalization as a dual-edged sword: it may both extend and restrict the self and also contribute to an affluent society as well as an ailing society. The particular aspects of the extended/restricted self and the affluent/ailing society that emerge differ across respondents from different cultural contexts. Originality/value This cross-cultural research contributes to the personalization and well-being literature by providing detailed insight into the transformative potential of AI-enabled personalization while also having important managerial and policy implications.

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Section: Methodsmentioning

confidence: 99%

The transformative potential of AI-enabled personalization across cultures

Mehmood,

Verleye,

De Keyser

et al. 2024

JSM

View full text Add to dashboard Cite

show abstract

“…Islam, the dominant religion in this region, strongly emphasizes values such as social justice and compassion (Doran & Natale, 2011;. These religious principles may contribute to developing a more positive attitude towards fair products (Bhuian et al, 2018;Elhoushy & Lanzini, 2021;Hasan et al, 2023), consequently reinforcing the likelihood of consumers' intention to purchase such products. Therefore, we propose the following: H1: Attitude towards fair trade products positively influences consumers' intention to purchase fair trade products.…”

Section: The Role Of Consumer Attitudesmentioning

confidence: 99%

Determinants of Consumer Intention to Purchase Fair Trade Products in the Middle East: Does Gender Matter?

Haj-Salem

2024

Social Marketing Quarterly

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Background Consumers are increasingly mindful of the influence of their consumption choices on the environment and society, leading to a significant increase in demand for fair trade products. However, while this trend has been rapidly growing in recent years, the market for fair trade products is still in its early stage in the Middle East, despite the region’s high per capita income. Focus of the Article This study investigates the motivations behind fair trade product consumption in the Middle East. By doing this, it aims to provide valuable insights and practical implications for developing effective and tailored marketing strategies to promote fair trade products in the region. Research Question This study addresses two main questions: (1) To what extent do environmental consciousness, social norms, moral obligation, and attitude influence Middle Eastern consumers’ intention to purchase fair trade products? (2) Does gender moderate the relationships between these variables and fair trade purchase intention? Importance to the Social Marketing Field By shedding light on the drivers of fair trade consumption in the Middle East, a largely under-researched region, this study expands the social marketing literature and informs advancements in the field. The findings equip marketers and policymakers with valuable insights for devising effective and tailored marketing strategies to promote fair trade products in the Middle East market. Method The data were collected through an online survey administered to 252 consumers in the United Arab Emirates using Qualtrics. Established scales were adopted from prior research to measure the constructs. The hypotheses were tested using structural equation modeling analysis and multi-group analysis. Results The results showed that attitude towards fair trade products had the highest impact on purchase intention, followed by environmental consciousness, social norms, and moral obligation. Notably, the moderating analysis revealed that while attitude and environmental consciousness had comparable effects across genders, the impact of social norms on the intention to purchase fair trade products was significantly higher for females than males. Moral obligation, on the other hand, only significantly affected males’ intention to buy fair trade products. Recommendations for Research or Practice The study offers valuable insights for marketers and policymakers seeking to promote fair trade products in the Middle East market and highlights the need for tailored marketing strategies that consider gender differences in fair trade consumption. Limitations The data were collected through a cross-sectional survey of the general public in the UAE based on voluntary participation. While this approach is commonly used in ethical consumption research, the potential for selection bias may limit the generalizability of the results.

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Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts

Khan,

Uddin,

Anas

et al. 2024

J of Consumer Behaviour

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Extant literature suggests that personal values influence consumers' choice, intention, and preference for sustainable and environment‐friendly products. By adopting a replicative and systematic‐cum‐quantitative approach, this bibliometric review attempts to map the existing literature, which jointly studies personal values and sustainable consumption. Choosing from the bibliometric toolbox, we employed a diverse set of analyses such as performance analysis, co‐authorship analysis, cartographic analysis, thematic mapping, and thematic evolution on a refined dataset comprising 419 peer‐reviewed journal articles from 187 journals. The findings of this synthesis point to six distinct topical clusters to orchestrate and present the intellectual structure, along with identifying top contributors and constituents in the domain. We also map the themes and chart the evolution using the Sankey diagram on Bibliometrix‐R. In addition, a three‐dimensional TMC framework is adopted to outline avenues for future research. Furthermore, we suggest implications for theory and practice and elucidate the limitations.

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Drivers of Ethical Consumption: Insights from a Developing Country

Cited by 10 publications

References 108 publications

The transformative potential of AI-enabled personalization across cultures

The transformative potential of AI-enabled personalization across cultures

Determinants of Consumer Intention to Purchase Fair Trade Products in the Middle East: Does Gender Matter?

Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts

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