2005
DOI: 10.1108/13612020510586389
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Drivers of new product success in the Italian sport shoe cluster of Montebelluna

Abstract: PurposeThe purpose of this empirical research is to identify the key success factors engrained in the new product development (NPD) practices of companies that belong to the Italian sport shoe cluster of Montebelluna.Design/methodology/approachStatistical analyses were undertaken on data collected through a questionnaire submitted to a conveniently selected group of the population of firms localized in Montebelluna. A series of one‐way ANOVAs was run on the NPD performance metric. We then measured the Pearson … Show more

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Cited by 31 publications
(20 citation statements)
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References 58 publications
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“…Carillo and Franza (2006), Cheng and Shiu (2008), Ciappei and Simoni (2005), Cooper (1990), Cooper and Kleinschmidt (1986), Cooper et al (2004), Droge et al (2008), Gerwin and Barrowman (2002), Gupta and Wilemon (1990), Hamm and Symonds (2006), Henard and Szymanski (2001), Hilletofth (2009), Holger (2002, Iansiti (1995), Jain (2001), Karlsson and Åhlström (1996), Kess et al (2010), Kotler et al (2009), Kärkkäinen et al (2001, Lummus and Vokurka (1999), Schmidt et al (2009), Park et al, 2010, Swink et al (1996, Van Kleef et al (2005), and Wheelwright and Clark (1992).…”
Section: Tablementioning
confidence: 99%
“…Carillo and Franza (2006), Cheng and Shiu (2008), Ciappei and Simoni (2005), Cooper (1990), Cooper and Kleinschmidt (1986), Cooper et al (2004), Droge et al (2008), Gerwin and Barrowman (2002), Gupta and Wilemon (1990), Hamm and Symonds (2006), Henard and Szymanski (2001), Hilletofth (2009), Holger (2002, Iansiti (1995), Jain (2001), Karlsson and Åhlström (1996), Kess et al (2010), Kotler et al (2009), Kärkkäinen et al (2001, Lummus and Vokurka (1999), Schmidt et al (2009), Park et al, 2010, Swink et al (1996, Van Kleef et al (2005), and Wheelwright and Clark (1992).…”
Section: Tablementioning
confidence: 99%
“…Seeing trend initiators (often, though not always, small firms) and their prototype products in the flesh aids the identification of new themes, and although this observation can take place in remote locations, fabric houses or fairs for example, informal contact within the cluster is also important because of the importance of associative context to interpret the meaning. This is especially so if the cluster is co-located within the ambit of cultural influencers -members of a 'tribe' (Ciappei and Simoni 2005;Cova and Cova 2002), or part of a 'street-scene' that can provide clues as to trends. Famous examples of this symbiosis include the interplay in the 1970s between Vivienne Westwood and the punk music style as embodied in her then partner Malcolm McLaren, and the Fred Perry clothing company and the Mod or Northern Soul scene.…”
Section: Market Informationmentioning
confidence: 96%
“…Geox's success is publicly acknowledged 11 and self-evident just by considering the results that in less than 20 years the company developed from a start-up to a world leader in the shoes and fashion industry. Data collection came from a mix of sources such as financial reports, documental archives, interviews, newspapers, the company's website, and academic case studies about the company and its environment (Ciappei and Simoni, 2005;Sammarra and Belussi, 2006;Camuffo et al, 2008).…”
Section: Narrative Case Study Of a Successful Entrepreneurmentioning
confidence: 99%
“…He promised great returns within a short time if they were prepared to take care of the venture. Moretti-Polegato, by avoiding an autocratic leadership style and paying particular attention to the empowerment process, developed in them a strong sense of affiliation and identification, which in turn assured a winning initial team for the company (Ciappei and Simoni, 2005).…”
mentioning
confidence: 99%