2023
DOI: 10.21511/ins.14(1).2023.03
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Drivers of potential policyholders’ uptake of insurance in Kenya using Random Forest

Abstract: The low adoption of insurance by potential policyholders in developing countries like Kenya is a cause for concern for insurers, regulators, and other marketing stakeholders. To effectively design targeted marketing strategies to boost insurance adoption, it is crucial to determine the factors that affect insurance uptake among potential policyholders. In this study, the 2021 FinAccess Survey, which interviewed sampled individuals above 16 years in Kenya and machine learning techniques, including Random Forest… Show more

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