“…Atkin, Gilinsky & Newton (2012) build on Porter's research in 1985 and attempt to demonstrate the link between the presence of an environmental strategy and competitive advantage in the wine industry, while others state that it is the degree of innovation that leads to competitive advantage (Conto, Antuners Junior, Vaccaro, 2016;Anning-Dorson, 2018). In their paper, Behmiri, Correia, & Gouveia (2019) focused on the drivers of wine production in the EU from a macroeconomic perspective with emphasis on monetary indicators by testing the impact of labour, investment, export, import, interest rate, and exchange rate on wine production. Against this background, identifying the factors that lead to the strengthening of the competitive advantage is the key to the success of the wine industry of each country.…”