Drives of in-store revenge consumption in the post-pandemic: A study in China

Le, Hoang Tran Phuoc Mai; Park, Jungkun

doi:10.1016/j.jretconser.2024.103844

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103844

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Drives of in-store revenge consumption in the post-pandemic: A study in China

Hoang Tran Phuoc Mai Le,

Jungkun Park

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2024

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Cited by 3 publications

References 55 publications

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CBEES: A fine-grained commercial built environment perception and evaluation based on social media

Yuan,

Zhang,

Tang

et al. 2024

Sustainable Cities and Society

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CBEES: A fine-grained commercial built environment perception and evaluation based on social media

Yuan,

Zhang,

Tang

et al. 2024

Sustainable Cities and Society

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A new understanding of Chinese luxury consumers’ spending surge: role of pandemic-related negative emotions

Le,

Park

2024

Asia Pacific Business Review

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Consumption Habits in Revenge-Buying: A Conceptual Model Integrating Protection Motivation Theory and the Concept of Attitudes

Liu,

Cai

2024

Systems

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Upon lifting lockdown measures, pent-up consumer demand resulted in a phenomenon known as “revenge-buying” that was influenced by cognitive and habitual factors. This study collected 629 samples from Beijing consumers using straightforward online random sampling methods, ensuring the sample’s representativeness. Structural equation modeling was employed to investigate the impact of cognitive factors on revenge-buying after lockdowns and explain this phenomenon from the consumers’ habitual behavior perspective. Specifically, we developed a novel model that incorporates insights from the concept of attitudes and habits literature within the framework of the protection motivation theory to address this research question. The results reveal that habit significantly affects all cognitive factors, except response cost. Cognitive factors such as perceived severity, perceived vulnerability, response efficacy, self-efficacy, and response cost all play a role in shaping consumers’ attitudes and driving revenge-buying behavior. Furthermore, consumers’ habits contribute significantly to their likelihood of revenge-buying. This study provides empirical evidence for revenge-buying, and the proposed theoretical model offers a more complete understanding of the cognitive factors and habits that drive this behavior. These findings can help businesses to attract consumers, improve satisfaction, and better compete in the context of revenge-buying, ultimately benefiting both consumers and businesses involved in this behavior.

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Drives of in-store revenge consumption in the post-pandemic: A study in China

Cited by 3 publications

References 55 publications

CBEES: A fine-grained commercial built environment perception and evaluation based on social media

CBEES: A fine-grained commercial built environment perception and evaluation based on social media

A new understanding of Chinese luxury consumers’ spending surge: role of pandemic-related negative emotions

Consumption Habits in Revenge-Buying: A Conceptual Model Integrating Protection Motivation Theory and the Concept of Attitudes

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