Driving Consumers Toward Online Retailing Technology: Analyzing Myths and Realities

Reyes-Mercado, Pável; Rajagopal, Rajagopal

doi:10.1080/15475778.2015.1058688

Cited by 8 publications

(6 citation statements)

References 34 publications

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“…The original TAM has since undergone several refinements and extensions aimed to enhance the understanding of technology adoption. First, in some formulations (Pavel & Rajagopal, 2015), the two beliefs are thought to affect the user's attitude towards the technology, which, in turn, affects his or her intention to adopt the technology and eventually actual use. Second, another formulation developed a General Extended Technology Acceptance Model for E-Learning (GETAMEL) by introducing external factors such as subjective norms in to the model (Abdullah, & Ward, 2016;Kimathi & Zhang, 2019).…”

Section: Figure 1: Original Technology Acceptance Modelmentioning

confidence: 99%

Predicting Students’ Intention and Actual Use of E-Learning Using the Technology Acceptance Model: A Case from Zimbabwe

Marandu

Makudza²,

Ngwenya³

2019

IJLTER

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This study investigates the extent to which the Technology Acceptance Model (TAM) constructs predict intention to accept and use technology in learning. Data were obtained from 337 students from Bindura University of Science Education (BUSE) in Zimbabwe. The findings made three revelations. First, usefulness appears as an important driver for intention to use e-technology in education. Second, Ease-of-Use was contrary to the hypothesis, but was statistically insignificant. Third, Behavioural Intention has a positive and a strong association with Actual Use. The findings suggest several implications for theory and policy. In theoretical terms, the study provides evidence for the predominance of Usefulness over Ease-of-Use in predicting intention to adopt e-learning among students. In practical terms, the study shows that to ensure that students use particular technologies for study, a functionally useful system must be put in place. As such, technologies, which do not meet this condition, may simply be ignored.

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Section: Figure 1: Original Technology Acceptance Modelmentioning

confidence: 99%

Predicting Students’ Intention and Actual Use of E-Learning Using the Technology Acceptance Model: A Case from Zimbabwe

Marandu

Makudza²,

Ngwenya³

2019

IJLTER

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“…The propensity to take risks is an individual characteristic as stated by Engel et al (1995) who states, there are segments of consumer who love to take risks, or risk hunters or thrill seekers. Another finding from the survey suggests that that the risk takers were quite prevalent among young people, ranging from 16 to 24 years, with declining age (Mercado & Rajagopal, 2015). Thus, the search of sensations is a characteristic of personality, related to diverse experiences, new and complex and their willingness to accept risks for experiencing them.…”

Section: The Propensity To Take Risk (As a Moderator)mentioning

confidence: 98%

“…Thus, the search of sensations is a characteristic of personality, related to diverse experiences, new and complex and their willingness to accept risks for experiencing them. In choosing the Internet as a channel for the acquisition, the searches for sensations influence these decisions (Mercado & Rajagopal, 2015).…”

Section: The Propensity To Take Risk (As a Moderator)mentioning

confidence: 99%

“…Companies now back up, increasingly, for the client and the majority this includes, indeed, the need to satisfy the consumer, especially due to more fierce competition in the market (Sobihah et al, 2015). Satisfaction is considered the largest output of the marketing activity and serves as a liaison between the process of purchasing and consumption, which culminates with the phenomena of post-purchase, such as a change of attitude, repeat purchase and brand loyalty (Mercado & Rajagopal, 2015). Thus, the satisfaction of the consumer has been seen as a crucial factor for the success of organizations by directly influence behaviours such as brand loyalty, announced positive mouth to mouth, repeat purchases, and, consequently, greater market share and profitability (Oliver, 1997) (Sobihah et al, 2015).…”

Section: Customer Satisfaction As Way To Reduce Customer Riskmentioning

confidence: 99%

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Strategies to manage the risks faced by consumers in developing e-commerce

Javaria¹,

Masood²,

Garcia³

2020

IRD

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The study investigates the management of risk in E-Commerce and what different barriers are faced by consumers during an uncertain and risky situation. The study utilizes both primary and secondary data in order to get reliable results. There are different risk factors that affect the purchasing behaviour of consumers who shop online. The consumer's perception of risk may be the result of all the emotional processes through which consumers recognize, organize and provide meaning to sensations received, such as the need for product quality, safety online and overall satisfaction. The primary data consists of a survey of online shoppers. The research data and questionnaire was administered to 972 internet users who are classed as experienced and avid users. The secondary data includes an analysis of the various theories of consumer behaviour, models of online adoption, risk factors to marketing and shopping online, models of the adoption of innovation and new ways of marketing and trade. Both techniques are utilized that would examine the relationship between perceived risk strategies and customer satisfaction as well as examined the customer involvement and propensity to take risk on existing relation of online shopping.

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“…Legal and Financial Risk: Pires in 2004 states that legal and financial risk has been employed in studies that relates to the loss of economic capital by the consumer, or by purchase and / or use of the product or service purchased (Mercado & Rajagopal. 2015).…”

Section: Legal Risk In Online Marketing Effect On Consumer Satisfaction To Purchasementioning

confidence: 99%

Legal Issues in Implementing E-Commerce in GCC Countries from the Perspective of Financial Managers

Masood

Javaria

2021

JHN

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Introduction toThe Problem: This study explains the concept of legal risk in marketing in e-commerce world as there is currently insufficient research studies on the concept despite its critical importance in influencing the behaviour of consumers. Purpose/Objective Study: The problem statement/purpose of study is to explain that what are the different barriers faced by financial managers during an uncertain and legal risky situation. Design/Methodology/Approach: The study utilizes both primary and secondary data from Gulf Cooperation Council (GCC) countries in order to get reliable results. There are different risk factors that affect the purchasing behaviour of consumers who shop online. The consumer's perception of risk may be the result of all the emotional processes through which consumers recognize, organize and provide meaning to sensations received, such as the need for product quality, safety online and overall satisfaction. The primary data consists of a survey of online shoppers. The research data and questionnaire were administered to 972 GCC internet users who are classed as experienced and avid users. The secondary data includes an analysis of the various theories of consumer behaviour, models of online adoption, legal risk factors to marketing and shopping online, models of the adoption of innovation and new ways of marketing and trade. Both techniques are utilized to examine the relationship between perceived risk strategies and customer satisfaction as well as examined the customer involvement and propensity to take risk on existing relation of online shopping. Findings: According to study results, legal risk is very important in GCC countries which ultimately influence the customer involvement, satisfaction and purchasing behaviour. GCC countries should attempts to create a coherent legal and regulatory framework (like Lessons can be learnt from the EU). It will help to reduce the legal risk and remove the obstacles to the growth of e-commerce in GCC countries by affirming a certain level of transparency by imposing prior information requirements for electronic contracts, as well as regulating commercial communication and advertisements and regulating consumers' technical errors.

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Driving Consumers Toward Online Retailing Technology: Analyzing Myths and Realities

Cited by 8 publications

References 34 publications

Predicting Students’ Intention and Actual Use of E-Learning Using the Technology Acceptance Model: A Case from Zimbabwe

Predicting Students’ Intention and Actual Use of E-Learning Using the Technology Acceptance Model: A Case from Zimbabwe

Strategies to manage the risks faced by consumers in developing e-commerce

Legal Issues in Implementing E-Commerce in GCC Countries from the Perspective of Financial Managers

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