Driving destination brand engagement: The role of traveler participation

Cheung, Man Lai; Leung, Wilson K.S.; Taheri, Babak; Tse, Sin Yan

doi:10.1002/jtr.2594

Cited by 9 publications

(1 citation statement)

References 69 publications

(181 reference statements)

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“…While Gen X might use platforms like Twitter for work-related activities, Gen Z primarily utilizes these platforms for social engagement (Metallo and Agrifoglio, 2015). Additionally, Cheung et al (2023) have noted that social engagement plays a significantly larger role in impulse buying behavior among Gen Z compared to previous generations If Gen Z perceives that Internet-only banks are widely adopted and positively regarded by their peers, it strengthens their subjective norm and creates a sense of social pressure to conform. Therefore, we propose the following hypothesis:…”

Section: Generation Cohort As a Moderating Variablementioning

confidence: 99%

Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z

Park,

Yoo,

Cho

et al. 2024

IJBM

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PurposeThis study aims to understand the reasons for individuals switching from traditional banks to Internet-only banks and examine how switching intentions differ between Generation X and Generation Z. Notably, Generation Z, being digital natives, exhibits distinct characteristics compared to Generation X, who often referred to as digital immigrants. Given the technology-driven nature of Internet-only banks, a multi-group analysis between these two generations was conducted.Design/methodology/approachThis study utilizes Bansal’s push–pull–mooring model as a framework to analyze switching intention. The study collected survey data from 383 Korean participants, consisting of 198 participants from Generation Z and 185 participants from Generation X.FindingsThe findings indicate that low satisfaction and discomfort are factors that push people to leave traditional banks. Specifically, Generation Z shows a significantly higher inclination to leave traditional banks due to discomfort. On the other hand, relative advantage, compatibility, observability and trialability are factors that pull people to switch to Internet-only banks. Generation X is more likely to consider adopting Internet-only banks when compatibility is high and complexity is low.Originality/valueThis study is the first to explore unique motivators for Generation Z, such as their discomfort with interpersonal interactions in the retail banking sector. These findings challenge earlier research emphasizing human interaction’s importance in technology adoption, offering insights into their future adoption of contactless services.

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Section: Generation Cohort As a Moderating Variablementioning

confidence: 99%

Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z

Park,

Yoo,

Cho

et al. 2024

IJBM

View full text Add to dashboard Cite

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Exploring the formation of destination loyalty from destination personality and self‐congruity: A mediating role of destination relationship quality

Li,

Lai

2024

Journal of Tourism Research

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This study proposes a new concept of the tourist‐destination relationship called destination relationship quality. It consists of four elements: destination satisfaction, destination trust, destination commitment, and destination attachment. The study investigates how destination personality and self‐congruity influence tourists' destination loyalty through destination relationship quality. Data were obtained through systematic sampling from 424 Chinese tourists in Guangzhou, China. Using partial least squares structural equation modelling analysis, this study confirmed that destination personality and self‐congruity are antecedent factors of destination relationship quality, which ultimately affect tourists' destination loyalty towards a destination. The study contributes to tourist‐destination relationship research by indicating the mechanism for establishing destination relationship quality so that researchers can further apply this concept in their future studies. The results of this study are helpful for tourist destination marketers to attach importance to the establishment of destination personality and create core differences in tourist destinations when developing marketing strategies.

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How Travel Vlogs Contribute to Destination Marketing: A Comparison with DMO Promotional Videos and the Moderating Role of Destination Competitiveness

Zhou,

Jo,

Flaherty

et al. 2024

Journal of Tourism Research

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This two‐part study examines how travel vlogs influence tourist behaviors and, consequently, their value in destination marketing. A convenience sample of 196 North Americans who belonged to Generation Y was collected via an online experiment. The first part adopted the Attention‐Interest‐Desire‐Action (AIDA) principle as the theoretical underpinning of how travel vlogs influence Gen Y travel behaviors, contrasting them with Destination Marketing Organization (DMO) promotional videos. It was found that travel vlogs impact tourist behavior by attracting tourists' attention, delivering realistic destination information, and inspiring them. The second part examined the relationship between destination competitiveness levels and willingness to pay (WTP), and the impact of travel vlogs and DMO promotional videos on this relationship. It was shown that destination competitiveness levels exert different impacts on WTP between travel vlogs and DMO promotional videos. This study enriches the tourism destination marketing literature and suggests that DMOs tailor their strategies based on destination competitiveness.

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Driving destination brand engagement: The role of traveler participation

Cited by 9 publications

References 69 publications

Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z

Understanding switching intentions between traditional banks and Internet-only banks among Generation X and Generation Z

Exploring the formation of destination loyalty from destination personality and self‐congruity: A mediating role of destination relationship quality

How Travel Vlogs Contribute to Destination Marketing: A Comparison with DMO Promotional Videos and the Moderating Role of Destination Competitiveness

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