2004
DOI: 10.1016/j.socscimed.2004.04.008
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Drug name confusion: evaluating the effectiveness of capital (“Tall Man”) letters using eye movement data

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Cited by 73 publications
(85 citation statements)
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“…The extent of variations in HEPs revealed by our results requires a move from traditional observational studies towards experimental research based on randomised controlled trials. In this regard, much remains to be done, although some task details [24][25][26][27] as well as a few performance-shaping factors are already under investigation [28][29][30]. For instance, the reliability of various tasks in relation to label design (e.g.…”
Section: Discussionmentioning
confidence: 99%
“…The extent of variations in HEPs revealed by our results requires a move from traditional observational studies towards experimental research based on randomised controlled trials. In this regard, much remains to be done, although some task details [24][25][26][27] as well as a few performance-shaping factors are already under investigation [28][29][30]. For instance, the reliability of various tasks in relation to label design (e.g.…”
Section: Discussionmentioning
confidence: 99%
“…[39] Other research suggests that tall-man letters can reduce the number of errors made in selecting a target medicine when faced with an array of medication packs. [40] Tall-man lettering has been reported to reduce medication name confusion in a number of different groups of people, of different ages and professions, in laboratorybased tasks. [45] However, an evaluation conducted for the UK National Health Service cautions a pragmatic approach to the widespread implementation of tall-man lettering and suggests that the prevalence of other more likely errors indicate the need for broad research rather than just this limited potential solution to one aspect of the problem.…”
Section: Medication Name Remediesmentioning
confidence: 99%
“…22 Presenting similar drug names in a novel format may act as a warning about the risk of confusion associated with these products and help prevent product selection errors by health professionals. 22,23 Tall man lettering was recommended by the Food and Drug Administration in the USA for 16 products with confusable names.…”
Section: Product Confusionmentioning
confidence: 99%