“…Corporate Social Responsibility (CSR) is starting to be an imperative societal strategy across the African continent. Over the years, the core body of literature on CSR in African countries has been focused on areas such as inequality, poverty, violence and conflict, corruption and social change (Akpan 2006;Campbell, 2012;Renouard and Lado, 2012;Shaw, 2015), unlike the prevailing preoccupation with stakeholders and operational efficiencies, performance, reputation and innovativeness of firms in developed countries (Revelli and Viviani, 2015). This is not surprising given the complexity of the institutional-level forces existing in the external and internal environment of firms within the national business system, such as political system and governance, cultural system, societal values and customs and financial system (Jamali and Karam, 2018) in these countries.…”