“…Analogously, 3-(1 H -benzoimidazol-2-yl)-2-hydroxy-5-methylbenzaldehyde ( HBIA ), 14 where the S atom is replaced by NH, also shows ESIPT towards the N centre. We had recently published a study on 2-(1 H -benzo[ d ]imidazol-2-yl)-6-(benzo[ d ]thiazol-2-yl)-4-bromophenol ( BIBTB ) 19 where simultaneous proton transfer occurs towards the thiazole and imidazole units, causing imine–amine isomerization through two 6-membered hydrogen-bonded networks. Remarkably, the photoisomerization in BIBTB is shown to be favorable toward the imidazole ring in highly polar solvent, whereas it is favored toward the thiazole ring in nonpolar and moderately polar solvent.…”