Adipocyte growth and development are complex and precisely orchestrated processes. Several microRNAs have been identified as critical regulators of the adipocyte growth and development. Recently, bta‐miR‐204 was found to be involved in adipogenesis; however, the underlying molecular mechanism involved in bta‐miR‐204‐mediated regulation of proliferation, differentiation, and apoptosis of adipocytes is not fully understood or elucidated. In this study, quantitative real‐time polymerase chain reaction (qRT‐PCR), Cell Counting Kit‐8, EdU, flow cytometer, Oil Red O staining, and the western blot assays were used to assess the role of bta‐miR‐204 in adipocyte growth and development. Overexpression of bta‐miR‐204 had no significant effect on 3T3‐L1 cell proliferation. The forced expression of bta‐miR‐204 promoted 3T3‐L1 cell differentiation. Meanwhile, overexpression of bta‐miR‐204 upregulated the expression of Bax and downregulated the expression of Bcl‐2 both at messenger RNA and protein levels, which suggested that bta‐miR‐204 can promote 3T3‐L1 cell apoptosis. Using bioinformatic analysis, dual‐luciferase reporter system and qRT‐PCR, TGFBR2, and ELOVL6 were identified as the direct target genes of bta‐miR‐204. Therefore, our study provides a novel insight into the role of bta‐miR‐204 in the regulation of adipocyte growth and development, which may provide a novel therapeutic alternative against obesity.