Shrubs are common – and presently expanding – across coastal barrier interiors (the land between the foredune system and back‐barrier bay), and have the potential to influence barrier morphodynamics by obstructing cross‐shore overwash flow. The ecological and geomorphological consequences of ecomorphodynamic couplings of the barrier interior, however, remain largely unexplored. In this contribution, we add an ecological module of shrub expansion and mortality to a spatially‐explicit exploratory model of barrier evolution (Barrier3D) to explore the effects of shrub‐barrier feedbacks. In our model simulations, we find that the presence of shrubs significantly alters barrier morphology and behavior. Over timescales of decades to centuries, barriers with shrubs (relative to those without) tend to be narrower, migrate landward more slowly, and have a greater proportion of subaerial volume distributed toward the ocean‐side of the barrier. Shrubs also tend to increase the likelihood of discontinuous barrier retreat, a behavior in which a barrier oscillates between periods of transgression and relative immobility, because shrubs induce prolonged periods of barrier immobility by obstructing overwash flow. However, shrubs can increase barrier vulnerability to drowning by preventing periods of transgression needed to maintain barrier elevation relative to rising sea levels. Additionally, physical barrier processes influence shrub expansion in our simulations; we find that greater dune erosion and overwash disturbance tends to slow the rate of shrub expansion across the barrier interior. Complementing recent observational studies of barrier islands in Virginia, USA, our results suggest that interior ecology can be a key component of barrier evolution on annual to centurial timescales.