Channel steel-reinforced brick column technology has gained significant popularity in rural China due to its convenience and cost effectiveness. However, current research on channel steel reinforcement is sparse, and engineering applications often rely solely on construction experience. This reliance leads to significant construction errors, inconsistent reinforcement effects, and, in some cases, tragedies such as the collapse of Changsha’s “4.29” self-built houses. Therefore, in this paper, experimental and simulation studies on brick columns reinforced with external channel steel were conducted, and the results show that channel steel reinforcement can significantly enhance the axial load capacity of brick columns. However, increased initial stress levels and height-to-thickness ratios substantially reduce the reinforcement effect. Under axial pressure, the outer channel steel fails mainly through bending and buckling instability. Still, due to its good ductility, its failure occurs later than the brick column after being restrained by sufficient wall screws. Based on the experimental and simulation results, a method for calculating the axial compressive bearing capacity of the reinforced column is proposed, providing theoretical support and engineering guidance for applying this reinforcement method.