The use of superplasticizers is very uncommon in many developing countries. However, its inclusion in concrete enhances concrete's mechanical and durability properties. There is a yawning gap in the literature on the performance of Sulphonated Naphthalene Formaldehyde (SNF) superplasticizers in concrete, especially in the sub-Saharan construction industry where the quality of aggregates used in production is questionable. This study produced two batches of concrete produced with locally sourced pit sand, with characteristic strength of 30 MPa. One batch was without the SNF superplasticizer to serve as a control, whereas the other batch was made with the incorporation of the superplasticizer. The fresh properties of slump and air content and the hardened properties of compressive and flexural strength, elastic, and dynamic moduli were investigated. Further, durability indicators comprising sorption, water absorption, sorptivity, chloride penetration, electrical surface resistivity, and acid attack were investigated. The results of the study demonstrated that the incorporation of SNF superplasticizers in concrete resulted in improved workability and a reduction in ion mobility within the concrete. This was attributed to a decrease in the presence of interconnected pores, leading to notable enhancements in mechanical properties such as increased strength, as well as improvements in both elastic and dynamic moduli. Moreover, concrete containing SNF superplasticizer protects the concrete much better from acid attack than those without SNF superplasticizer. The study recommends the use of SNF superplasticizers in concrete for improved workability, reduced ion movement via fewer interconnected pores, and enhanced mechanical properties, potentially boosting overall durability.