“…Many animals advertise to mates and compete with rivals by performing physical displays that incorporate exaggerated gestures and ostentatious body movements (Figure 1). Biologists have spent decades documenting examples of such behaviour in various birds (Miles, Cheng, & Fuxjager, 2017;Prum, 1990), reptiles (Martins, 1994;Vliet, 1989), fish (Masonjones & Lewis, 1996;Tsuboi & Sakai, 2016), mammals (Knörnschild, Fulmer, & Von Helversen, 2010;Pelletier, Hogg, & Festa-Bianchet, 2004) and invertebrates (Delaney, Roberts, & Uetz, 2007;Murai & Backwell, 2006). The widespread occurrence of physical displays suggests that they inherently act as effective social signals, and are thus favoured by sexual selection to facilitate communication and/or advertisement among conspecifics (Byers, Hebets, & Podos, 2010;Fuxjager & Schlinger, 2015;Mowles & Ord, 2012).…”