1976
DOI: 10.1037/0022-3514.34.3.385
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Duration of the effect of good mood on helping: "Footprints on the sands of time."

Abstract: Two field studies investigated the time course of the effect of feeling good on helping. Subjects were given small packets of stationery by a confederate who went from door to door. Then, at different intervals, each subject received a "wrong number" telephone call during which he or she had the opportunity to help. Results showed that subjects who had received stationery helped more than did those in either of two control groups. The effect declined gradually over time, and by 20 minutes after receipt of the … Show more

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Cited by 220 publications
(125 citation statements)
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“…It could also be the case that the mood of the participants had already returned to its original state at this point of the experiment. Mood effects are known to be rather fragile (Frost & Green, 1982;Isen & Gorgoglione, 1983;Isen, Clark & Schwartz, 1976). The effect of the induction could have faded away during the two tasks between the texts and the subjective probabilities page.…”
Section: Discussionmentioning
confidence: 99%
“…It could also be the case that the mood of the participants had already returned to its original state at this point of the experiment. Mood effects are known to be rather fragile (Frost & Green, 1982;Isen & Gorgoglione, 1983;Isen, Clark & Schwartz, 1976). The effect of the induction could have faded away during the two tasks between the texts and the subjective probabilities page.…”
Section: Discussionmentioning
confidence: 99%
“…However, the effect declined as time elapsed between the free gift (mood manipulation) and the phone request (dependent variable). After 20 minutes, as the positive mood supposedly faded away, the impact of the free gift on helping also mitigated (Isen, Clark, & Schwartz, 1976).…”
Section: Theoretical Background Enduring Impact Of Emotions On Dmmentioning
confidence: 99%
“…However, the effect declined as time elapsed between the free gift (mood manipulation) and the phone request (dependent variable). After 20 minutes, as the positive mood supposedly faded away, the impact of the free gift on helping also mitigated (Isen, Clark, & Schwartz, 1976).Although it is indisputable that under many circumstances the impact of emotion on behavior is directly contingent on the strength of the affective signal (e.g., Cohen & Andrade 2004;Wegener & Petty 1994), there are situations in which the impact of emotions on behavior can outlive the emotion itself. A few pieces of evidence have given initial support to this idea, focusing mostly on the retrieval and use of previously affect-based assessments in subsequent assessments and decisions.…”
mentioning
confidence: 99%
“…Past experiments often relied on positive emotion elicitations that are somewhat superficial and hard to replicate in daily life, like finding a dime in a pay phone (e.g. Cunningham, Steinberg, & Grev, 1980;Isen & Levin, 1972) or receiving a gift of stationery (Isen, Clark, & Schwartz, 1976). In contrast, positive activities are usually self-initiated and comprise repeated thoughts or actions (e.g.…”
Section: Positive Activities Increase Positive Affectmentioning
confidence: 99%