Bike sharing system, as a sustainable mode of urban transportation, plays a significant role in urban sustainability. This study, takes the bike-sharing system, Citi Bike, in Jersey City, USA as an example, and discusses the influence factors, such as time, user profiles, and geographical considerations, based on the analysis of Citi Bike ride data and geographical information. The findings underscore the significant impact of these factors on bike-sharing utilization. Results show that utilization patterns of Jersey City's bike-sharing systems vary significantly depending on the time, season, membership status, and location. Based on these results, a series of optimization strategies are proposed, encompassing adjustments to deployment timing in response to seasonal demands, tailored promotional strategies for diverse user segments, and a focus on supply in high-demand areas. These strategies are poised to enhance bike-sharing system utilization rates, meet the varied needs of users, and further advance sustainable urban mobility. This research provides valuable insights for urban transportation authorities and bike-sharing operators, aiding in the refinement of urban transportation, and fostering the development of low-carbon cities.