“…In the literature, the term "capability" has been used in various forms, both to refer to human abilities (Penrose, 1959;Becker, 1962;Barney, 1991;Macphersona and Herbaneb, 2015;Teece and Leih, 2016;Krzakiewicz and Cyfert, 2017;Qaiyuma and Wang, 2018) and to define sets of skills, experience and accumulated knowledge within firms (Richardson, 1972;Felin and Powell, 2016;Fallon-Byrne and Harney, 2017;Hashim;Raza and Minai, 2018). Both perspectives converge in the sense of referring to the possibility of firms conducting their operations while remaining competitive in the market, using knowledge, experience and skills to offer solutions based on opportunities identified in the market, hence creating value by satisfying consumer desires.…”