“…Cross-sectional Akoorie et al (1993); Gray (1994); Coviello and Munro (1995); Chadee and Mattsson (1998); Thirkell and Dau (1998); Chetty (1999); Chetty and Campbell-Hunt (2003a); Agndal and Chetty (2007); Chung (2009); Chetty and Stangl (2010); Chetty et al (2015); Chung and Kuo (2018) International Business Review 9 Akoorie (1993); Coviello and Munro (1997); Chetty and Holm (2000); Robertson and Chetty (2000); Chetty and Wilson (2003), Chung and Tung (2013), Gerschewski and Xiao (2015); Odlin and Benson-Rea ( 2017 qualitative research is the second largest cluster (see Caughey & Chetty, 1994;Measson & Campbell-Hunt, 2015;Morrish & Deacon, 2011;Vasilchenko & Morrish, 2011) and accounts for 28% of the research. The cluster includes both single (e.g., Chetty & Patterson, 2002;Gao et al, 2016) and multiple (e.g., Chetty & Hamilton, 1993;Odlin & Benson-Rea, 2017;Sternad, Jaeger, & Staubmann, 2013) case study approaches. Manual coding, pattern matching, and explanation building are the preferred analytical approaches (e.g., Chetty & Stangl, 2010;Coviello & Cox, 2006;Sedoglavich, 2012).…”