“…On the other hand, market competition deincentivizes innovation because competition diminishes the value of innovation. The other research stream, with a particular focus on the effect of technology competition on innovation, has developed "racing" models to predict and explain why a firm proactively responds to technology competition (Barnett & McKendrick, 2004;Barnett & Sorenson, 2002;Lee, Kim, & Lim, 2011;Lerner, 1997). Although most studies embrace the proactive view of fending off technology competition, a few submit a note of caution concerning the risks involved in innovation (Szymanski, Kroff, & Troy, 2007).…”