This article researches the interval‐driven variable convergence rate robust stability/stabilization of uncertain impulsive stochastic systems. First, a new conception of variable convergence rate stability for uncertain impulsive stochastic systems is presented in conjunction with the idea of generalized pole configurations. Also, a new criterion for variable convergence rate robust stability/stabilization of uncertain impulsive stochastic systems is given, which can reflect and regulate the convergence rate of the system state. In addition, a new algorithm is designed by means of an interval‐driven stabilization method. This algorithm, combined with the variable convergence rate criterion, achieves accurate control of the convergence rate of the state at the operational level. Double instances are proposed to verify the superiority of the method.