The three‐dimensional discrete element method has been employed to analyze the dynamic fragmentation and lubrication mechanisms of coseismic Tangjiashan landslide induced by the 2008 Ms 8.0 Wenchuan earthquake. The numerical results show that the internal rock damage occurs and propagates gradually along the basal failure plane due to seismic shaking. At the peak seismic shaking, a sudden increase of tensile and shear stresses can lead to the complete breakage of basal bonds. This is associated with a sudden relief of overburden stress and rapid decrease of basal stress ratio. Thus, the slope fails as a whole and moves quickly downslope. In this process, several large transversal cracks develop at the middle and upper rear regions, disintegrating the slope mass into several large blocks. During landslide propagation, the thickness of basal fragmented layer increases progressively due to intense shearing, and the basal stress ratio reduces accordingly from 0.68 to 0.28. The reduction of landslide basal stress ratio occurs when the strong basal resistance is overcome by seismic‐ and gravity‐induced shear forces together with intense particle rearrangements. It can be quantified by vibrational and rotational granular temperatures of the basal shear layer, with the peak values of 35.2 and 11.6 m2/s2, respectively. The widespread internal slope fragmentation and subsequent lubrication have been identified as the key mechanisms governing landslide motion, which appear to be the intrinsic features of landslide irrespective of its triggering mechanism. The seismic shaking is more relevant to the detachment than to the spreading of landslide mass.