Dynamic generic and brand advertising decisions under supply disruption

Ma, Shigui; He, Yong; Gu, Ran

doi:10.1080/00207543.2020.1812751

Cited by 30 publications

(6 citation statements)

References 43 publications

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“…With the introduction and implementation of a series of carbon policies in various countries, scholars considered carbon policies in low-carbon supply chains, such as low-carbon subsidies, carbon taxes, carbon cap, and trade. Ma et al [20] indicated that government subsidies might not increase the emissions reduction and benefits. He et al [21] found that the government can encourage the manufacturer to adopt desired channel structures by setting appropriate subsidy levels.…”

Section: Low Carbon Supply Chainmentioning

confidence: 99%

Allocation of the Carbon Emission Abatement Target in Low Carbon Supply Chain Considering Power Structure

Huang

Han

et al. 2023

Sustainability

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The proposal of China’s dual carbon strategy is not only a kind of pressure but also an opportunity for enterprises. Both upstream and downstream enterprises in the supply chain pay more attention to carbon emission reduction, and consumers are gradually turning to a low-carbon preference. How carbon reduction targets are allocated among supply chain members with different technical efficiency and market opportunities will directly affect supply chain performance and social welfare. Power structure is an important factor that dominates the decision-making of the supply chain, so we establish the low-carbon supply chain model under three different power structures: manufacturer-led, retailer-led, and power pairs between two parties. We study the government distribution decisions of carbon emissions reduction targets under different supply chain power structures and discuss the influence of supply chain power structures on carbon emissions reduction distribution decisions and social welfare. The study found that if the carbon emissions reduction target increases, the government will adjust the allocation strategy to increase the proportion of enterprises whose emissions cuts have less impact on market demand. The study also found that the government will allocate more emissions reduction to enterprises with higher emissions reduction efficiency, and enterprises whose emissions reductions have a greater impact on market demand. When supply chain enterprises have equal power, the supply chain will have greater social welfare and market demand, but not necessarily greater supply chain profits.

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Section: Low Carbon Supply Chainmentioning

confidence: 99%

Allocation of the Carbon Emission Abatement Target in Low Carbon Supply Chain Considering Power Structure

Huang

Han

et al. 2023

Sustainability

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“…Our study focuses on improving the supplier's reliability through subsidy incentives from the perspective of pre-disruption prevention. Ma et al [24] explained the advertising investment and subsidy behaviours of the manufacturer and the retailer in marketing and provided recommendations for supply chain members to adjust their operations under supply disruption. In addition, a buyer can utilise many procurement strategies to manage supply disruptions proactively or reactively, for instance backup sourcing, contingent sourcing, and supplier diversification/selection, with the splitting of orders among multiple/dual suppliers to reduce the disruption risk proactively or to replenish inventory reactively [25][26][27].…”

Section: Literature Reviewmentioning

confidence: 99%

Electricity Procurement Strategies under Supply Disruption and Price Fluctuation

Tan

Zhong

2022

Complexity

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Improving the reliability of electricity supply is closely related to the national industrial economy and people’s livelihood. When procuring electricity, the large consumer faces the risk of insufficient electricity supply. Such insufficiency may be caused by the supply disruption of the upstream electricity generator and the fluctuation of electricity prices in the electricity pool. We establish an expected cost model for the large consumer and a revenue model for the electricity generator by introducing robustness and opportunity functions to analyse the impact of supply disruption and price fluctuation on both members. Then, we obtain the optimal reliability level and subsidy rate. Our analytical results reveal the following points: (1) During an electricity price fluctuation, the sufficient and necessary condition for the large consumer to expect high robustness of his own decision-making is to pay a high cost. (2) The high uncertainty of electricity price leads to less revenue for the electricity generator; thus, the electricity generator should perform well in price forecasting. (3) Without disruption risk, the electricity generator is reliable. Furthermore, the electricity pool is unreliable from the perspective of price. However, the electricity supply of the electricity generator is no longer reliable when considering disruption risk, whereas the electricity pool is reliable because the large consumer is tolerant of price fluctuation under this circumstance. Moreover, the impacts of market uncertainty and players’ attributes on the optimal strategies are explored.

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“…Yang and Ji [25] and Wang et al [26] examined cooperative supply chain advertising strategies in a dual-channel context. Ma et al [27] proposed a subsidy scheme for advertising in the supply chain. Liu and Yi [28] investigated targeted advertising strategies based on big data.…”

Section: Literature Review B Brand Advertisementmentioning

confidence: 99%

The Impact of Impulsive Consumption on Supply Chain in the Live-Streaming Economy

Yong

Cai

2021

IEEE Access

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Live e-commerce is an emerging business model in one form of which online influencers sell goods through live-streaming platforms. In this paper, we develop a live e-commerce supply chain pricing model with online influencers as retailers, with which we investigate the effects of consumers' impulsive consumption behavior, satisfaction. This paper analyzes the impact of consumers' impulse purchases on both manufacturers and retailers, and separately, on supply chains. We also assess consumers' purchase decisions when they watch online influencers promoting products via live-streaming. The results reveal that the impact of impulse spending on supply chain agents is non-monotonic. Rational pricing decisions and ensuring high-value products are the keys to profitability and impulse spending that lead to consumer satisfaction and can increase competition in the market. Therefore, supply chain decision makers should increase customers' satisfaction by offering products and enhancement following impulse consumption, rather than simply encouraging further impulse consumption behavior, which can often result in buyer's remorse and returned merchandize.

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Dynamic generic and brand advertising decisions under supply disruption

Cited by 30 publications

References 43 publications

Allocation of the Carbon Emission Abatement Target in Low Carbon Supply Chain Considering Power Structure

Allocation of the Carbon Emission Abatement Target in Low Carbon Supply Chain Considering Power Structure

Electricity Procurement Strategies under Supply Disruption and Price Fluctuation

The Impact of Impulsive Consumption on Supply Chain in the Live-Streaming Economy

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