Dynamic Pricing in E-commerce: Bibliometric Analysis

Abstract

The paper is designed to present the development of scientific research into dynamic pricing in the e-commerce industry. Researchers all over the world attempt to investigate the influence of dynamic pricing on revenue and operational costs and propose models to solve operational or strategic problems in different industries, including e-commerce. In order to understand the level of development of dynamic pricing in e-commerce, a bibliometric analysis is performed. The analysis covers 153 papers collected from the Web of Science database. The analysis reveals that while dynamic pricing research is widespread, it is often explored in industries beyond e-commerce. Key industries, including electricity, airlines, home delivery, transportation and hospitality, have also adopted dynamic pricing strategies. The study highlights the growth of interest in dynamic pricing in e-commerce since 2001, with a peak in 2021. The results represent the growing interest among researchers in dynamic pricing in e-commerce in line with the development of e-commerce as an industry. The analysis underscores the ongoing relevance and expanding scope of research in this domain, with many unexplored aspects and challenges in the dynamic pricing strategies employed by e-commerce businesses.