2019
DOI: 10.1080/00207543.2019.1598592
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Dynamic pricing in the presence of reference price effect and consumer strategic behaviour

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Cited by 82 publications
(55 citation statements)
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“…(1) A dynamic pricing model for a one-echelon supply chain with a monopoly (monopolist) firm [13][14][15][38][39][40][41][42] or oligopolistic competition firms [43][44][45] in the presence of strategic consumers, and (2) a dynamic pricing model for a decentralized supply chain in the presence of strategic consumers [16,17]. The presence of strategic consumers is detrimental to the retailer [38] and the seller would lose profits without paying attention to the presence of strategic consumers [14,15,39,43].…”
Section: Literature Reviewmentioning
confidence: 99%
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“…(1) A dynamic pricing model for a one-echelon supply chain with a monopoly (monopolist) firm [13][14][15][38][39][40][41][42] or oligopolistic competition firms [43][44][45] in the presence of strategic consumers, and (2) a dynamic pricing model for a decentralized supply chain in the presence of strategic consumers [16,17]. The presence of strategic consumers is detrimental to the retailer [38] and the seller would lose profits without paying attention to the presence of strategic consumers [14,15,39,43].…”
Section: Literature Reviewmentioning
confidence: 99%
“…In addition, a low-quality firm suffers substantially more than a high-quality firm when customers become more strategic under competition [44]. When strategic consumers extend to a decentralized supply chain [16,17], the profit of a centralized structure with one seller may not always gain more than a decentralized structure with a two-echelon supply chain in the presence of strategic consumers because of the reference price effect [17] or quantity commitment and price commitment [16]. However in a study of them, the value reduction and volume reduction of the products are not taken into account.…”
Section: Literature Reviewmentioning
confidence: 99%
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