“…For example, Twitter use has been shown to be effective at generating press reaction (Murthy, 2015), which may allow campaigns to gain local media coverage (Knoll, Matthes, & Heiss, 2020). There is also evidence that Twitter is useful in reaching political partisans (Bright, 2018; Weaver et al, 2018), who may then go on to influence their own friends and social connections (Barnidge, Ardèvol-Abreu, & Gil de Zúñiga, 2018; Borge Bravo & Esteve del Valle, 2017; Gil de Zúñiga, Barnidge, & Diehl, 2018; Weeks, Ardèvol-Abreu, & Gil de Zúñiga, 2017). Hence Twitter may be useful in activating networks of core supporters.…”