Dynamic Visual Identities: Exploring Variation Mechanisms to Achieve Flexibility

Cunha, João Miguel; Martins, Tiago; Chaves, Pedro Matos; Bicker, João; Machado, Penousal

doi:10.1007/978-3-030-49647-0_6

Cited by 4 publications

(1 citation statement)

References 1 publication

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“…Visual identity is all imagery and information that expresses the brand's identity and what sets it apart. In essence, visual identity is everything that can be seen by the audience physically, from the logo to the packaging of a brand's product (Cunha et al, 2021) LGS area by the residents of Kucur village was only referred to as "Gunung Sari," with residents using spring water for various purposes such as bathing, washing, and fetching water. This area is also considered an "old" area, given that springs and holy places are located on hilltops not far from the springs.…”

Section: ) Visual Identity Design Of Gunung Sari Valleymentioning

confidence: 99%

Digital Marketing Training and Visual Identity Design as a Strategy for Economic Recovery of the People of Kucur Village in Malang Regency from the Impact of the COVID-19 Pandemic

Rahmadianto

Nirwana

Sukmaraga

2022

JCPSW

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The Medium-Term Development Plan (RPJM) of Kucur Village from 2019 to 2025 focuses on the community's economic recovery due to the COVID-19 pandemic. This Community Service activity is a form of support for the planning document for 6 (six) years. In addition, it is an elaboration of the vision and mission of the Village (RPJM). The problem faced by the people of Kucur village that has been identified is that Kucur village has significant tourism potential but has not been fully managed optimally. On the other hand, the Kucur village tourism activist team does not fully understand digital marketing, which is now a trend and an effective way during the COVID-19 pandemic. In addition, practical solutions are needed to restore the community's economy immediately. Departing from these problems, an increase in the competence of the Kucur village tourism activist team, especially the Gunung Sari Valley, in the field of marketing; in the form of copywriting training and its implementation on social media; 2) optimization of smartphones and applications for digital marketing activities such as simple design applications and video editing, and 3) Design of the visual identity of the Gunung Sari Valley (LGS) and its implementation to various media. As a result of this activity, there is an increase in public understanding to optimize LG S Nature Tourism through digital marketing. Furthermore, the visual identity developed by the Community Services team received a positive response from the LGS management team. It aroused the manager's interest in producing merchandise and developing other facilities for monetization.

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Section: ) Visual Identity Design Of Gunung Sari Valleymentioning

confidence: 99%

Digital Marketing Training and Visual Identity Design as a Strategy for Economic Recovery of the People of Kucur Village in Malang Regency from the Impact of the COVID-19 Pandemic

Rahmadianto

Nirwana

Sukmaraga

2022

JCPSW

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3S Traveling – Turizmus a poszt-Covid19 érában

Megyeri

Boros

Fekete

2021

TURBULL

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A 2020-ban világméretűvé terebélyesedett koronavírus-járvány a világ nemzeteinek mindennapi életét meghatározó jelenséggé vált. Tanulmányunkban egy olyan terméket – karkötőt – alkottunk meg teoretikusan, amely két meghatározó turisztikai szegmens, a konferencia- és az ifjúsági turizmus, valamint azok résztvevőinek szemszögéből mutatja be az egészségbiztonság és az érintésmentesség fontosságát a jövőbeli utazások során. Az új termék ötletéhez a B-bridge emléktárgy tervezői koncepcióját vettük alapul, ami egy olyan eszköz, ami aktív és inaktív állapotban is segítheti a turistákat. Aktív állapotában turisztikai szolgáltatásokat vehet igénybe a Budapestre érkező turista a terméken keresztül, míg inaktív állapotában emléktárgyként szolgál az utazási emlékek előhívására. Jelen kutatásunk eredménye a 3S (Safe, Secure és Smart szavak kezdőbetűiből álló) koncepció, ami a designkommunikáció módszerén alapul, és ami a poszt-Covid19 érában a turisták egészségbiztonságát helyezi előtérbe. A 3S koncepció kulcsfontosságú szerepet játszik a jövő utazásai során, mivel az utazók Budapesthez fűződő bizalmát erősíti.

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Travel through dynamic landscapes: Exploring key factors in developing visual identities for destination brands

Fekete,

Boros

2024

TURBULL

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The competitiveness of destinations is significantly shaped by innovation and experimentation, exemplified by applying Dynamic Visual Identities (DVI) in branding practices. This study aims to define the key factors most considered in developing destination brands with dynamic visual identities. Our research analysed 53 international cases in which designers employed dynamic visual strategies. Commitment, sustainability, and complexity factors were identified in our analysis. Participation through DVI enables different stakeholder groups to be involved in the creative process, making the destination more attractive to visitors and residents also. This research offers a unique perspective in respect of the intersection of design communication (DIS:CO) and tourism.

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Dynamic Visual Identities: Exploring Variation Mechanisms to Achieve Flexibility

Cited by 4 publications

References 1 publication

Digital Marketing Training and Visual Identity Design as a Strategy for Economic Recovery of the People of Kucur Village in Malang Regency from the Impact of the COVID-19 Pandemic

Digital Marketing Training and Visual Identity Design as a Strategy for Economic Recovery of the People of Kucur Village in Malang Regency from the Impact of the COVID-19 Pandemic

3S Traveling – Turizmus a poszt-Covid19 érában

Travel through dynamic landscapes: Exploring key factors in developing visual identities for destination brands

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