The optical conductivity σ(ω) is calculated at finite temperature T for CuO2 chain clusters within a pd-Hubbard model. Data at T = 300 K for Li2CuO2 are reanalyzed within this approach. The relative weights of Zhang-Rice singlet and triplet charge excitations near 2.5 and 4 eV, respectively, depend strongly on T , and a rather dramatic dependence of σ(ω) on the ratio of the 1 st to 2 nd neighbor exchange integrals is predicted. On the basis of these results, information about exchange interactions for frustrated edge-shared cuprates can be obtained from T -dependent optical spectra. Our results are also relevant for magnetically weakly coupled wide-gap insulators in general.PACS numbers: 71.15. Mb, 71.27.+a, 74.72.Jt, 75.10.Jm, 75.10.Pq, Standard wisdom on wide gap insulators says that their optical spectra above 1 eV excitation energy are hardly affected by temperature T , magnetic fields H, and by the magnetic nature of their ground state (GS). Moreover, spin and charge degrees of freedom are often decoupled in one dimension (1D). Here, we present exact theoretical results qualitatively valid for several cuprates to be specified below which prove just the opposite in all these respects. Our study bases on the fact that different magnetic states with different symmetries obey different selection rules, which -in case of soft magnetic materials -can lead to sizable T -dependence of the optical spectra. For systems with small enough exchange integrals, the energy difference between the GS and the excited magnetic states of the system will be small enough so that they can be thermally populated. This will cause a strong T -dependence of various response functions, here presented for the case of the optical conductivity σ(ω). For an illustration of our approach we consider Li 2 CuO 2 being of current interest 1,2,3,4,5,6,7,8,9,10,11,12 , structurally simple, and most importantly, where single crystal data are available in a broad ω-range 1,2 . This system stands for a class of frustrated spin-1/2 chain materials with both small ferromagnetic (FM) NN Cu-Cu exchange coupling J 1 and AFM next-nearest neighbor (NNN) Cu-Cu in-chain exchange J 2 1,3 in terms of a 1D spin-1/2 Heisenberg modelIn Li 2 CuO 2 chains running along the b-axis are formed by the edge-sharing of CuO 4 plaquettes. The most exciting puzzle addressed here is the missing of the ZhangRice singlet peak (ZRS) in reflectivity and electron energy loss spectroscopy (EELS) data at T = 300 K 1,2 . Its detection in resonant inelastic x-ray scattering (RIXS) spectra is under debate, too 4,5 . There is also no consensus on the role of two scenarios for the FM in-chain order below the Néel temperature T N = 9 K. Scenario I is given by a dominant FM J 1 9 defined by the inequality α = −J 2 /J 1 < α c ≈ 0.25, if J 3 is weak 13 , where