In this work we present a simple qualitative model to describe shear rheological behavior of the twist-bend nematic liquid crystals (NT B ). We find that at relatively low shear rate ( γ ≤ γc1) the stress tensor σ created by this shear strain, scales as σ ∝ γ1/2 . Thus the effective viscosity decreases with the shear rate (η ∝ γ−1/2 ) manifesting so-called shear-thinning phenomenon. At intermediate shear rate γc1 ≤ γ ≤ γc2, σ is almost independent of γ (a sort of plateau), and at large shear rate ( γ ≥ γc2), σ ∝ γ, and it looks like as Newtonian rheology. Within our theory the critical values of the shear rate scales as γc1 ∝ (η 0 2 /η 0 3 ) 2 , and γc2 ∝ (η 0 2 /η 0 3 ) 4 respectively. Here η0 2 and η0 3 are bare coarse grained shear viscosity coefficients of the effective smectics equivalent to the NT B phase at large scales. The results of our work are in the agreement with recent experimental studies.