By analyzing the experimental data for various glass-forming liquids and polymers, we find that the nonexponentiality, , and the relaxation time, τ, are commonly related: log(τ) is an approximately linear function of 1/ , followed in most cases by a crossover to a higher linear slope. We rationalize this relationship in the recently developed elastic approach to the glass transition. The key to the observed common relationship between and τ is that the two quantities are governed by the same parameter, the liquid elasticity length, d el . The increase of d el on lowering temperature increases τ and decreases , resulting in the observed common relationship between and τ. In this picture, we also discuss the crossovers of and τ at low temperature.