Dynamics of Individual Television Viewing Behavior: Models, Empirical Evidence, and a Research Program

How Do Global Audiences Take Shape? The Role of Institutions and Culture in Patterns of Web Use

“…This would give investigators a clearer view of agents and how they operate within the institutional and social structures that surround them. It would also allow for a more complete test of fully integrated models such as those developed and tested for television viewing (e.g., Cooper, ; Taneja & Viswanathan, ; Webster & Wakshlag, ; Wonneberger et al, ). Our best chance of understanding global cultural consumption will come only when we include the full array of individual and structural factors that shape our actions.…”

“…But structural factors have a powerful influence on patterns of media use in the new digital environment (Webster, ). Recent studies find that social and technical structures, such as routines and access to platforms, are more influential than individual traits in explaining television viewing and digital media consumption (Cooper & Tang, ; Perusko, Vozab, & Čuvalo, ; Taneja, Webster, Malthouse, & Ksiazek, ; Webster & Ksiazek, ; Wonneberger, Schoenbach, & van Meurs, , ).…”

News media repertoires and strategic narrative reception: A paradox of dis/belief in authoritarian Russia

“…Watching preceding or subsequent programmes on the same channel and watching TV in company – situational factors – were much more significant. Time available for media consumption affects the breadth and content of a person’s media repertoire, as do ‘situational fit’, ease of access to different sources and awareness of alternatives (Wonneberger et al, 2009). Thus, structural constraints can moderate individual selectivity and intentional exposure.…”

Interest in News and Politics—or Situational Determinants? Why People Watch the News

“…They are important elements of possible determinants that are described in a comprehensive model of individual viewing behavior (Wonneberger et al, 2009). The model relates program choices to both individual motives and situational factors, such as the program structure, the social environment, and other contextual factors.…”

“…It is plausible that both motivational and situational factors may be in play (Cooper & Tang, 2009;Wonneberger, Schoenbach, & van Meurs, 2009), which is why audience activity should be regarded as a continuum (e.g., Adams, 2000;Rubin, 1984). TV exposure is also considered habitual or unintentional, rather than completely rational or intentional (Koch, 2010;Rubin, 1984).…”