Dynamics of male makeup artists in Indonesia: navigating entrepreneurship in the middle hegemonic masculinity
Cosmas Gatot Haryono,
Louisa Christine Hartanto
Abstract:PurposeThis paper aims to explore how Indonesian males who are entrepreneurs in make-up artists navigate their businesses in a society that relies on hegemonic masculinity. This goal is reached by concentrating on male make-up artist entrepreneurs in five Indonesian provinces and investigating how they actively rewrite their gender and inherent vocations by societal norms.Design/methodology/approachThis paper adopts a qualitative phenomenological approach with methods. In-depth interviews and observations were… Show more
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