“…In fact, verbal behavior ("I will not do this") is a powerful means to express resistance toward change measures (Klonek et al, 2014). More recent methodological work has proposed measuring participants' readiness or resistance 1 in interactions about behavior change in terms of change talk versus sustain talk (Moyers et al, 2007;Miller and Johnson, 2008;Gaume et al, 2010;Magill et al, 2010;Klonek et al, 2014;Lombardi et al, 2014;Paulsen et al, 2015). Change talk includes statements that express consumers' readiness to adopt energy-saving routines, such as reasons ("Energy waste is related to increased department costs"), desires ("We do not want to waste energy here"), or needs to change ("It is prohibited by security management to open the windows at night").…”