Dynamism of sustainable rural tourism. The case of Ajalpan, Altepexi and Santiago Miahuatlán, Puebla

Abstract

Tourism is an activity that represents an important income, both to service providers and to the governments that administer the different geographical regions of the country, as well as to the inhabitants of rural communities. This study is a quantitative analysis that included the participation of 128 tourists who were asked about the perceptions of doing rural tourism in three municipalities adjacent to a medium-sized city such as Tehuacán, where, although there is some industrial production, the predominant activity is farm work. Through the use of normality analysis and descriptive statistics, it is possible to observe that lodging and gastronomy are relatively careful aspects, however, cultural activities, as well as attractions in artistic infrastructure are pending subjects for municipal and state governments, to promote rural tourism in these places and achieve tourism promotion in rural areas that has the characteristics of promoting culture and historical values, as well as long-term sustainability.