E-business technologies for xRM: Exploring the readiness of public broadcasters

Barać, Dušan; Ratkovic-Živanovic, Vanjica; Despotović-Zrakić, Marijana; Лабус, Александра; Bogdanović, Zorica

doi:10.1016/j.tele.2016.04.005

Cited by 4 publications

(4 citation statements)

References 23 publications

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“…In the research (Vila and Kuster, 2014), the authors prove that the broadcaster’s corporate credibility has a positive effect on consumer acceptance of new products. A public broadcaster should use its leading positions in national markets and initiate innovation within partners’ networks (Barać et al , 2017).…”

Section: Discussionmentioning

confidence: 99%

“…Business of a public service broadcaster implies multifaceted networks of relations, roles and participants (Finnemann, 2011; Volcic and Zajc, 2013). Nowadays, developing and maintaining a public broadcasting service is a complex issue, as it implies managing relations with heterogeneous groups of stakeholders (Volcic and Zajc, 2013; Barać et al , 2017).…”

Section: Introductionmentioning

confidence: 99%

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Fostering partner relationship management in B2B ecosystems of electronic media

Barać

Ratkovic-Živanovic²,

Labus

et al. 2017

JBIM

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Purpose This paper aims to discuss relationship management in business-to-business (B2B) ecosystem of electronic media. The goal of this research is twofold. First, the goal is to understand and model the impact of customer relationship management technology adoption on B2B relationships. Second, the authors investigated how trends in e-business and partner relationship management (PRM) affect partner relationship quality in public broadcasting. Design/methodology/approach This study deals with the impact that relationship capability, relationship fulfillment, operational PRM, analytical PRM, social PRM and readiness to adopt new e-business models produce on relationship quality of a public broadcaster. The research was conducted on a testing sample of 78 participants. All the participants were representatives of the Serbian public broadcaster’s business partners. Findings Results revealed that relationship capability, analytical and social PRM have a significant impact on relationship quality. In addition to this, the survey suggested that activities such as organizing social events, developing new services, personalization and tailoring of services could improve PRM outcomes. Practical implications The results aim to help practitioners to enhance their relationships with stakeholders and maximize the total outcomes of those relationships. Specifically, managers and practitioners doing business in the field of electronic media could benefit from the presented results. Originality/value Significance of the paper is reflected in the fact that it analyzes innovative concepts and technologies. Conclusions and recommendations put forward in the paper could serve as a good basis and framework for other public broadcasters, particularly for those from the developing countries.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Fostering partner relationship management in B2B ecosystems of electronic media

Barać

Ratkovic-Živanovic²,

Labus

et al. 2017

JBIM

Self Cite

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“…xRM (anything/extended relationship management) represents an IT environment whose goal is to efficiently manage relationships with a wide range of stakeholders, meeting their needs and providing them with all the necessary information through adequate communication channels. xRM represents extended relationship management; the "x" in its name replaces any entity that relations are being built with, for example, employee relationship management or supplier relationship management [36]. xRM is still a new concept in the literature, and so far has not found a place in higher educational settings.…”

Section: Introductionmentioning

confidence: 99%

Adopting xRM in Higher Education: E-Services Outside the Classroom

Malešević¹,

Barać

Soleša

et al. 2021

Sustainability

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This paper explores the role of extended relationship management (xRM) in the higher education ecosystem. With the ultimate goal of the institution’s future sustainable development, the university has developed and implemented a customized model of integrated e-services to foster a relationship with its leading stakeholder group—students. Furthermore, our study introduces a comprehensive model of xRM e-services. The main objective of this paper was to assess students’ behavioral intentions, acceptance, and long-term usage of the xRM e-services. A theoretical model was developed based on the UTAUT2 framework. The evaluation of the acceptance and usage of the xRM e-services was assessed by using a partial least squares structural equation modelling (PLS-SEM) methodology. The results indicate that factors such as habit and effort expectancy have a significant relationship with students’ behavioral intentions, while there is a strong positive influence of their intentions on actual use of the xRM e-services. The emergence of habit as the strongest predictor of behavioral intention indicates that the digitization of traditional touch-points has become an important part of students’ everyday lives at university.

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“…Digital television (TV) and related technologies introduce significant novelties areas such as business (Barać, Ratković-Živanović, Despotović-Zrakić, Labus, & Bogdanović, 2017), health care (Rivas Costa, Fernández Iglesias, Anido Rifón, Gómez Carballa, & Valladares Rodríguez, 2017), education (Reyes Gamboa, Soto Duran, & Jimenez Builes, 2015), or media sector (Cornia, 2016). Digital TV deals with end-user interactivity based on computer applications transmitted to end users together with the audio-visual stream.…”

Section: Introductionmentioning

confidence: 99%

Digital Television as a Usable Platform for Enhancement of Learning Possibilities for the Elderly

2017

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The use of television (TV) for learning purposes has been a topic of interest for several decades. Although digital TV represents a highly up-and-coming platform for education, there is a plethora of issues from various areas. The primary goal of this article is to present details associated with the investigation of how elderly as a distinctive group of users perceive the usability of t-learning applications while communicating by diverse types of interaction tools and t-learning applications. These applications are focused on cognitive training, physical education, and game-like application dealing with building of family trees. A total of 119 subjects attended in the experiment. All participants participated in a group of appointments that involved 24 sessions for almost 3 months. The activity during these individual sessions demanded from 20 to 30 min of time, accumulating to between 8 and 12 hr in total. There were three hypotheses tested, focused on usability, and influence of age and gender. Evaluation of usability uncovers that t-learning applications have a higher chance of acceptance by the elderly when the content deals with mentally oriented tasks rather than physical exercise. In this way, it is proved that t-learning does not represent a suitable platform for stimulation of the elderly to undertake physical exercise.

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E-business technologies for xRM: Exploring the readiness of public broadcasters

Cited by 4 publications

References 23 publications

Fostering partner relationship management in B2B ecosystems of electronic media

Fostering partner relationship management in B2B ecosystems of electronic media

Adopting xRM in Higher Education: E-Services Outside the Classroom

Digital Television as a Usable Platform for Enhancement of Learning Possibilities for the Elderly

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