Electronic cigarettes (ECs) are battery-powered gadgets that heat liquid to produce an aerosol. Nicotine is a primary ingredient in some e-liquids; however, due to a lack of quality control regulations, the nicotine may become tainted, or the measured and labelled values may not correspond. To avoid such issues, it is essential to identify the components that contribute to erroneous nicotine quantification. Herein, the differences between free-base nicotine and nicotine salts are discussed, highlighting the lower volatility of nicotine salts and their longer persistence in the body. Discrepancies were noted in the concentration of nicotine salts in some e-liquid samples, with labelled and measured values of 48 and 68.8 mg/mL, respectively, in one sample, and 24 and 33.1 mg/mL, respectively, in another. Inconsistencies were also observed in e-liquids labelled as nicotine-free: one sample had a nicotine concentration of 21.80 mg/cartridge, while another had a concentration of 23.91 mg/mL. The review also covers differences in the potency, flavour, and storage of nicotine under various conditions. Additionally, the literature suggests that the components in ECs are separated into the liquid and vapour phases; thus, phase selection should be considered to ensure optimal experimental outcomes. For instance, the vapour phase comprises the greatest quantities of volatile organic compounds, even though nicotine has been detected in all phases. Finally, the role of ECs in smoking cessation is discussed. The reviewed findings underscore the need for further research on e-liquids, particularly regarding their long-term clinical effects.