“…The report by Freeman and her colleagues 5 was based on interviews during 2016–2020, a period during which e‐cigarette technologies evolved considerably and significant regulations were legislated in NSW, including bans on advertising and bans on their use in smoke‐free areas. Despite increased restrictions, in NSW “the proportions of surveyed smokers and recent quitters using e‐cigarettes increased from 2016 to 2018, and had not markedly declined by 2020”, particularly among people aged 18–24 years 5 . This suggests that such actions have had limited impact on e‐cigarette uptake, and that additional measures are required.…”