E-COMMERCE &amp; ONLINE MARKETING: RISKS ASSOCIATED WITH ONLINE SHOPPING

Indriyani, Devia

doi:10.31933/dijdbm.v2i3.837

Cited by 4 publications

(4 citation statements)

References 7 publications

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“…Secondly, the provision of additional functionalities to satisfy the hedonic gratification of the customer. We suggest the retailers provide useful byproducts functionalities such as price comparisons, footage and images from renowned key opinion leaders, and related product reviews (Ho & Rajadurai, 2020;Rungsrisawat, Sriyakul, & Jermsittiparsert, 2019). Furthermore, social influence is equally important in influencing the purchase decision (Kaur et al, 2023).…”

Section: Managerial Implicationsmentioning

confidence: 99%

Enhancing customer behavior and gratitude towards the use of social commerce in Malaysia

Ng,

Wider,

et al. 2024

5008

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This study aims to examine the extent to which customers feel grateful towards social commerce, focusing on the satisfaction they derive from it. It also explores how social commerce has the potential to significantly change the way people shop online, particularly in a dynamic and interactive network setting. A conceptual framework was created to identify the specific gratifications that customers seek in social commerce, using the uses and gratification theory. The study utilized structured equation modeling to analyze data obtained from 262 social commerce customers in Malaysia via a questionnaire. The analysis demonstrated that convenience, hedonic value, and social influence play a crucial role in increasing customer gratitude towards social commerce. The assessment of customer acceptance and satisfaction with the implementation of social media technology in online retail heavily relies on these key factors. With a focus on the effects of social media features and functionalities, the paper offers a theoretical understanding of how use and gratification aspects affect shopping in social commerce. It indicates that social commerce is not just a choice but an essential component of the business ecosystem, requiring companies to invest in order to meet customer expectations and promote successful interaction.

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Section: Managerial Implicationsmentioning

confidence: 99%

Enhancing customer behavior and gratitude towards the use of social commerce in Malaysia

Ng,

Wider,

et al. 2024

5008

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“…23 In other words, there are some factors that have to be taken into account when a business want to market their products through an online marketing. 24 What companies or e-commerce must pay attention to is the development between the company's capabilities and the business strategy that has been implemented by the company itself so that the company can easily observe an effective marketing strategy. 25 In running an online business, the strategy needed is to rely on a product strategy, pricing strategy, or a strategy using promotions.…”

Section: Digital Marketing Strategymentioning

confidence: 99%

Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms

Ma'ruf,

Sari

2024

adilla

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Technological progress has had an impact on various fields. The economic sector has not been spared either. With the development of technology businesses, the right strategy must be embraced. This study aims to determine the marketing strategies businesses adopt in trading imported books on the Instagram platform. A qualitative research method was using interviews and documentation data. A total of six businesses were interviewed, and the data was then presented with some analysis. The results indicate that the marketing strategies used by the traders are promotions through Instagram features, market segmentation, and consumer engagement. The paper humbly suggests that businesses may widen their market by adopting other social media and involving e-commerce. In addition, the study argues that businesses must consider several factors in their promotions, such as price, quality, and trend. The paper carries some limitations and comes with several recommendations.

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“…Product prices, shipping costs and discounts play a major role when selecting a product [15]. Consumer confidence in online shopping is affected by concerns like shipping costs [16].…”

Section: Price Valuementioning

confidence: 99%

The Effect of Live Streaming Methods in Online Sales on Behavioral Intention in Generation Z

Gunadi,

Indah Septyani,

Annafi

et al. 2023

E3S Web Conf.

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This study examines the impact of Hedonic Motivation, Price Value, and Performance Expectancy on Behavioral Intention and Use Behavior in Generation Z in order to explore the impact of the live broadcast technique. A descriptive-quantitative approach (questionnaire) was employed in this study to gather information from 370 respondents who actively utilized streaming services and made purchases. This study uses the proposed framework adapted by UTAUT 2. The results of the analysis show that Hedonic Motivation has a positive and significant effect on consumer buying interest because the T-Statistic value = 2.264 and P-Value = 0.024 are valid numbers, while Price Value with Behavioral Intention has a T-Statistic value = 17.783 and P-Value = 0.000 indicates a positive and significant effect. Performance Expectancy with Behavioral Intention has a T-Statistic value = 3.461 and P-Value = 0.001 which shows a significant effect but with a negative correlation, so it does not fulfill the hypothesis on this research. And the relationship between Behavioral Intention and Use Behavior has a T-Statistic value = 15,284 and P-Value = 0.000 indicating a significant influence and a positive correlation. The study concluded that Price Value and Hedonic Motivation influenced consumers’ desire to use the live streaming feature.

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E-COMMERCE & ONLINE MARKETING: RISKS ASSOCIATED WITH ONLINE SHOPPING

Cited by 4 publications

References 7 publications

Enhancing customer behavior and gratitude towards the use of social commerce in Malaysia

Enhancing customer behavior and gratitude towards the use of social commerce in Malaysia

Exploring the Marketing Strategy of Imported Books Trading on Social Media Platforms

The Effect of Live Streaming Methods in Online Sales on Behavioral Intention in Generation Z

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