E-commerce as an element of the global trade system

Yatsenko, Оlga; Hriazina, A.S.; Shevchyk, O.O.

doi:10.32752/1993-6788-2019-1-218-4-15

Cited by 13 publications

(5 citation statements)

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“…However, these prospects are related to the indirect impact of technological development, leading to the same global and local consequences. Nowadays, Ukrainian etrading is only on the way to sales on the global market (Yatsenko et al, 2019;Kozytska, 2021). Zayats and Kapko (2023) pointed to a significant, almost an order of magnitude larger, gap between small and large businesses regarding digital e-commerce tools, which confirms the unpreparedness of a large-scale transition to e-commerce for the trade of small businesses.…”

Section: Literature Reviewmentioning

confidence: 99%

Innovative Aspect of E-Commerce Development in Ukraine

Gamova,

Shportiuk,

Duginets

et al. 2024

ees

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Introduction. The share of e-trading in the total volume of the Ukrainian retail sales market tends to increase. Since innovative trade approaches open new perspectives and provide the possibility of doing business in conditions of significant challenges, the role of e-commerce in restoring the country's economy becomes more significant. The social role of e-commerce as a source of vital goods for a population is also growing. Therefore, the study of the e-commerce market and analysis of the impact of war on its development have become important tasks. Aim and tasks. The purpose of this study is to examine the state of the e-commerce market using statistical data, analyze the impact of the war on the development of e-commerce, identify the main market trends, and forecast the main indicators of e-commerce. This determines the following tasks: establishing the peculiarities of the e-commerce market in Ukraine, establishing obstacles to the development of e-commerce, identifying opportunities that e-trading opens up for Ukrainian entrepreneurs, and determining the conditions to be taken into account in the transition of retail trade to e-trading under the challenges of war.. Results. The negative impact of significant market changes in the 2022-2023 was compensated by the growth in active e-commerce users. A change in the growth rate of users by 40% in 2022 was confirmed. This indicates that hostilities changed the range of e-commerce products and that the market share of basic necessities exceeded 50%. The highest annual revenue per user for food products will be 89.4% ahead of the product group closest to this indicator. According to the indicator “Average income from e-commerce per client”, it is predicted to reach 2019 only in 2026. Sales changes for the main product groups in 2024 have been established. According to the “Highest annual revenue per user” indicator, food products will exceed the value for 2023 by 25% and personal care products by 9.4%. Conclusions. Innovative technologies (e-marketplace, analysis of buyer profiles, omnichannel communication with consumers, m-trading, etc.) that contribute to the development of e-commerce and the interaction of these technologies and market needs are identified. The peculiarities of the Ukrainian e-commerce market during the war were established. Obstacles to the development of e-commerce and the opportunities that e-trading opens for Ukrainian entrepreneurs have been identified. The conditions that must be considered during the transition from retail trade to e-trading due to the challenges of war, which is especially important for small and medium-sized enterprises, are determined.

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Section: Literature Reviewmentioning

confidence: 99%

Innovative Aspect of E-Commerce Development in Ukraine

Gamova,

Shportiuk,

Duginets

et al. 2024

ees

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“…The development of e-commerce systems is radically transforming the Ukrainian market, causing significant changes both at the national level and at the level of individual business entities. According to О. Yatsenko (Yatsenko, 2019), "e-commerce is now becoming a catalyst of economic growth, an imperative for the transition of the national economy to a qualitatively new level of development", thereby emphasising the role of e-commerce in stimulating the development of the national economy, creating new opportunities for all participants in economic relations and ensuring their well-being.…”

Section: Economic Essence Of the Development Of The E-commerce Market...mentioning

confidence: 99%

“…A number of scientists have studied the theoretical, methodological and practical aspects of the organisation and development prospects of e-commerce in Ukraine. Theoretical aspects of the nature and content of e-commerce are studied by such scientists as О. Yatsenko, А. Hriazina, О. Shevchyk (Yatsenko, Hriazina, Shevchyk, 2019). The scientific school of scientists like М. Dubyna, О. Sheremet (Dubyna, Sheremet, 2019) studies the development of financial services in the e-business system.…”

Section: Introductionmentioning

confidence: 99%

Development of the E-Commerce Market in Ukraine in the Context of Modern Challenges

Maksymenko,

Akimov,

Bikulov

2024

BJES

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Over the past few decades, the use of e-commerce in business has increased significantly. More and more companies that used to focus exclusively on offline operations are beginning to consider e-commerce as a promising area of strategic development. As a result, studying the state of the e-commerce market in Ukraine, as well as trends and barriers to its development, will allow to develop an understanding of the peculiarities of the functioning and growth of business entities in the context of the Ukrainian online environment. In this regard, it is worth paying special attention to the study of the specifics of the development of the e-commerce market as a strategic recovery of the Ukrainian economy. The subject of the study is the process of development of the Ukrainian e-commerce market in the conditions of war. The purpose is to research and analyse the state of the e-commerce market in Ukraine in the context of growing instability caused by the war, as well as to identify key issues and trends in the development of the e-commerce system in an unstable and changing environment. The questions of this study require the use of a combination of general scientific and modern research methods, among which the most important are the method of system analysis (when studying the approaches and points of view of Ukrainian and Western scientists), economic and statistical analysis (to determine the trends in the development of e-commerce in Ukraine), analysis and synthesis (when studying the types and models of e-commerce), graphic analysis (to visualize a number of theoretical and practical provisions of the article). The article examines the state of the e-commerce market in Ukraine during the war. It finds that until 2022 there was a significant increase in the volume and growth rate of the e-commerce market. With the outbreak of the war, the market experienced a dramatic drop in volume, but from 2023 significant stabilisation processes took place. The importance of further development of the e-commerce market not only during the war, but also to overcome its consequences during the post-war recovery period is determined. Conclusions. Ukrainian e-commerce is experiencing high growth rates. The barriers to entering the online market are relatively low and the benefits of e-commerce for users and entrepreneurs are tangible. However, at the current stage, the Ukrainian e-commerce market has many unresolved issues that hinder its development. If the key issues are effectively addressed, the development of e-commerce in Ukraine will have a future.

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“…Аналіз тематичних досліджень засвідчує, що електронній торгівлі з кожним роком приділяється дедалі більше уваги як у наукових так і практикоорієнтованих колах. Деякі результати досліджень відображені в роботах Г. Андрощук [1], А. Д. Бергер, А. С. Галета [2], В. В. Боковця, Л. П. Давидюк [3], К. Симоненка [8], О. О. Синявської [9], О. Яценко, А. Грязіної, О. Шевчик [11] та інших.…”

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“…При цьому електронна торгів-ля вважається частиною електронного бізнесу (англ. e-business), який охоплює всі процеси, що вимагають від компанії здійснення будьяких дій в Інтернеті, тобто онлайн [11].…”

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Вплив Наслідків Трансформації Споживчої Поведінки В Умовах Економічної Нестабільності На Інтернет-Торгівлю

Циганенко¹,

Зубко²,

Vesperis³

2023

ПСТ

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Стаття присвячена аналізу сучасного стану електронної торгівлі в умовах економічної нестабільності, окреслення її характерних особливостей для українського ринку товарів та послуг, а також визначення впливу наслідків трансформації споживчої поведінки на інтернет-торгівлю. Систематизовано різні наукові точки зору щодо трактування категорій «електронна комерція», «електронна торгівля», «цифрова торгівля». Визначено характерні риси електронної торгівлі. Виділено сегменти торгівлі: В2В, В2С, С2В, С2С та їх частки у продажів у електронній торгівлі. Пандемія та воєнні дії в Україні завдали величезних збитків промисловим підприємствам, але представники електронної торгівлі отримали додаткові вигоди від ситуації. В умовах економічної нестабільності розкрився потенціал галузі та виник великий інтерес з боку потенційних інвесторів. Згідно з прогнозами, ринок електронної торгівлі в Україні продовжить зростати навіть після того, як воєнні дії закінчаться, а нормальне життя відновиться як і раніше.

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E-commerce as an element of the global trade system

Cited by 13 publications

References 1 publication

Innovative Aspect of E-Commerce Development in Ukraine

Innovative Aspect of E-Commerce Development in Ukraine

Development of the E-Commerce Market in Ukraine in the Context of Modern Challenges

Вплив Наслідків Трансформації Споживчої Поведінки В Умовах Економічної Нестабільності На Інтернет-Торгівлю

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