E-Commerce Customers Behavior Research Using Cohort Analysis: A Case Study of COVID-19

Федушко, Соломія; Ustyianovych, Taras

doi:10.3390/joitmc8010012

Cited by 43 publications

(27 citation statements)

References 57 publications

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“…It also complements the literature with the actual trends (Shin, 2021;Chakraborty et al, 2022) in developing and growth observed in e-commerce. It fulfils the gap shown in the literature, where was examined that among the business focuses on a short-term goal and needed results immediately, further empirical analysis and research-proven cases need to be accomplished (Fedushko & Ustyianovych, 2022). Also corresponds to additional studies aiming to discover more e-commerce channels are also required as future research topics (Yun et al, 2020).…”

Section: Discussionmentioning

confidence: 90%

E-Commerce From the Customer Panel: The Phenomenon of the Pandemic Increase and Future Challenge

Jasińska-Biliczak

2022

Business, Management and Economics Engineering

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Purpose – the purpose of the article is to present the customers (the auction site’s users) perception of the opportunities provided by e-commerce, especially increasing its meaning during the pandemic conditions and to conclude the ways of e-commerce development in the future. Research methodology – the methodology was based at desk research and the survey conducted in April 2021 among online users of Allegro on-line platform by the one of the basic quantity methods, the CAWI method (by the questionnaire survey) supported by statistic method. Findings – the increasing role of e-commerce in people’s lives as well as the pandemic increasing e-commerce growth effect, it can therefore be crucial for the country’s market position and its developmental perspectives. Some customers habits, especially greater savings regimes, more careful approach to spending, but also on-line shopping, will stay with them even after the pandemic. Research limitations – the research is limited to the leading, but one, on-line platform one of the TOP-10 on-line platforms however, because of the market coverage, it is representative for the examined branch. Other limitation is the pandemic period which may present the data characteristic only for this time. Practical implications – nowadays, especially developed by the pandemic and lockdown all over the world, the e-trade has spread its development. The practical implication may be using the results of the research in practice by the on-line shops owners/managers. Originality/Value – the value of the study is the realistic approach while attempting to provide a clear view of the overarching picture of the e-trade and directions of its development, especially after pandemic experience. The originality also is that the research conducted not only It has also shown that online commerce transactions are conducted not only at young people probe, but at the probe representative for whole society, including elderly people. The study fulfils the gap at e-commerce research due to the often proclaimed lack of attitude of older people towards e-commerce or pointing them as the age group’s digital exclusion.

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Section: Discussionmentioning

confidence: 90%

E-Commerce From the Customer Panel: The Phenomenon of the Pandemic Increase and Future Challenge

Jasińska-Biliczak

2022

Business, Management and Economics Engineering

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“…These restrictive measures (lockdown) resulted in massive disruptions in both global and domestic supply chain systems [62,63], One of the industries that were hugely affected as a result of COVID-19 is the e-commerce (crossborder e-commerce, social commerce) environment since the restricted movement amidst social distancing measures has contributed significantly to the current changes in consumer behavior and attitudes [64,65]. Many consumers had to move their consumption (selling or purchasing of products and services) online to accommodate their daily supplies [66], Even companies that have undertaken some form of business digitalization or e-commerce were not spared from the losses occasioned by the COVID-19 Crisis regardless of their organizational size [67],…”

Section: A Covid-19 Pandemic and Consumer Behaviormentioning

confidence: 99%

The Factors Driving the Consumer Purchasing Intentions in Social Commerce

Mensah

2022

IEEE Access

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The traditional concept of e-commerce has gradually shifted to social commerce due to the faster integration of social media into the traditional e-commerce environment. The understanding of the determinants and reasons accounting for the acceptance of social commerce among the people is critical to practitioners and scholars alike to properly implement social media strategies to drive up social commerce purchases. This study thus examined the intention to purchase in social commerce among Chinese citizens based on the Technology Acceptance Model (TAM) and Social Exchange Theory (SET). The data generated through a research questionnaire was analyzed by the use of structural equation modeling (SEM) aided by AMOS statistical software. The results indicate that trusting beliefs such as trust in social networks, the integrity of the seller, and the benevolence of the seller were significant predictors of the intention to engage in social commerce purchase intention. However, the competency of the seller was not a significant determinant of the intention to purchase in social commerce. Other results showed that the consumer experience in social commerce was significant in predicting the trust in social networks, the integrity of the seller, the competency of the seller, and the benevolence of the seller in social commerce interaction. The validations of the significant impact of consumer experience on the four-trusting belief factors (Trust in social networks, the integrity of the seller, competency of the seller, and benevolence of the seller) are among the major contributions of this study to the e-commerce and social commerce literature. Practical and research implications are discussed.

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“…On one hand, with the growth of the gig economy, people have more alternatives to make supplementary income (Vallas & Schor, 2020). On the other hand, ecommerce has offered consumers more avenues to secure the goods and services they desire (Fedushko & Ustyianovych, 2022). Thus, competitiveness study on direct selling models is more important than ever.…”

Section: Direct Selling Organisation (Dso) Levelmentioning

confidence: 99%

Direct Selling a Controversial Business Model: Recent Development and Future Research Agenda

Chong¹

2022

JTMB

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Direct selling is one of the earliestdistribution models that iscurrently used in the modern commercial world. Direct selling started as a business model and subsequently evolve to becoming a global phenomenon. There are extant scholarly efforts on this research theme in recent years. However, an effort to organise the literature on this theme is lacking. This paper aims to provide insights into the recent development and future research opportunities in direct selling. This paper conducts a systematic structured literature review on the scientistic discoveries in the past ten years. Research papers are carefully synthesised, compare, and contrasted to present a state-of-the-art understanding of the research topic. The reviews conducted in this paper were categorised into four different levels, namely industry level, direct selling organisations’ level, distributor level, and consumer level. This scholarly effort makes a significant contribution to the extant literature on direct selling.

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E-Commerce Customers Behavior Research Using Cohort Analysis: A Case Study of COVID-19

Cited by 43 publications

References 57 publications

E-Commerce From the Customer Panel: The Phenomenon of the Pandemic Increase and Future Challenge

E-Commerce From the Customer Panel: The Phenomenon of the Pandemic Increase and Future Challenge

The Factors Driving the Consumer Purchasing Intentions in Social Commerce

Direct Selling a Controversial Business Model: Recent Development and Future Research Agenda

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