2023 11th International Conference on Information and Communication Technology (ICoICT) 2023
DOI: 10.1109/icoict58202.2023.10262749
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E-commerce Factors that Motivate Consumers’ Purchasing Decisions: A Cross-Regional Study and Local Attractors and Sustainers for Personalization

Chien-Sing Lee,
Jia-Yin Lee
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