2022
DOI: 10.35134/ekobistek.v11i4.434
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E-Commerce, Literasi Keuangan dan Gaya Hidup terhadap Perilaku Konsumtif Berbelanja Online melalui Platform TikTok

Abstract: Perkembangan teknologi telah mengubah cara dan pola hidup masyarakat dalam beraktivitas serta menciptakan budaya baru. Terbukti budaya lokal mulai tergeser dengan adanya kebudayaan baru yang mengutamakan kemudahan akses dan efisiensi waktu. Salah satu kebudayaan baru yang muncul yaitu Online Shop. Kehadiran online shop membuat masyarakat menjadi lebih aktif dalam melakukan pembelian secara online melalui jaringan internet serta memicu masyarakat menjadi lebih konsumtif salah satunya pada ibu rumah tangga. Pene… Show more

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Cited by 5 publications
(3 citation statements)
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“…According to research conducted by the APJII (Association of Internet Service Providers Indonesia) in 2023, the number of Internet users in Indonesia reached 215 million, with one of the most visited content types being online shopping sites, accounting for 72% of visitors (survey.apjii.or.id, 2023; info.populix.co, 2023). Online shopping has become the preferred choice for many people in society as it is considered a much more practical process (Perdana Oskar et al, 2022). Research by Gayatri (2022), stated that online shopping can transform its function as a leisure activity and a way to spend money.…”
Section: Introductionmentioning
confidence: 99%
“…According to research conducted by the APJII (Association of Internet Service Providers Indonesia) in 2023, the number of Internet users in Indonesia reached 215 million, with one of the most visited content types being online shopping sites, accounting for 72% of visitors (survey.apjii.or.id, 2023; info.populix.co, 2023). Online shopping has become the preferred choice for many people in society as it is considered a much more practical process (Perdana Oskar et al, 2022). Research by Gayatri (2022), stated that online shopping can transform its function as a leisure activity and a way to spend money.…”
Section: Introductionmentioning
confidence: 99%
“…However, research by Risnawati et al (2018) stated that lifestyle harms consumer behaviour. Furthermore, research by (Oskar et al (2022) stated that financial literacy negatively influences consumer behaviour. Meanwhile, research by Fariana et al (2021) stated that financial literacy positively affects consumer behaviour.…”
Section: Introductionmentioning
confidence: 99%
“…Sementara sisi negatifnya terhadap gaya hidup remaja yaitu kehidupan yang tidak stabil, mudah stres karena terlena dengan video dan gambar yang tidak bermoral. Ketiga adalah kajian tentang dampak penggunaan platform tiktok sebagai media untuk berdakwah ditinjau dari sisi persepktif psikologis, sebagaimana telah dilakukan oleh Nabila (Setiawan & Arif, 2023), Arwansyah (Kirin & Warman, 2023) dan Dimas (Oskar et al, 2022), hasilya menyebutkan bahwa video dawah yang tersebar luas diplatform Tiktok meberikan pengaruh cukup besar akan kesadaran beragama para remaja, dengan termotivasi untuk meningkatan intensitas ibadah. dan mendapat ketenangan jiwa.…”
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