E-commerce Price War Based on Game Theory

Liu, Yi

doi:10.2991/assehr.k.211209.533

Cited by 5 publications

(3 citation statements)

References 13 publications

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“…Yi Liu pointed out that perhaps companies doesn't need to have a written contract but reach an unwritten agreement. Once the competitors cut the price, then you should follow the strategy and quickly send a market signal to your competitors that don not engaged in a massive market share battle, but just a trial price reduction, after several rounds of pricing, the two sides make a commitment to some degree, and achieve a "win-win" situation [8].…”

Section: Cooperation and Mutual Benefitsmentioning

confidence: 99%

Strategies to Mitigate Cutthroat Competition in E-Commerce: Insights from Game Theory

Yao

2024

AEMPS

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As e-commerce industries advanced irresistibly in recent years, some platforms chose to reduce prices again and again to seize the market, which lead to vicious competition and price war. So, this article tried to find out the best method for different companies to deal with price war. Based on several articles about how to avoid price war for enterprises, this article analyzes price war from the game theory perspective by establishing static game models to analyze the feasibility of each method. The result show that the main reason of this phenomenon is people are trapped in a prisoner's dilemma, and price war is an economic necessity behavior. As a result, government is suggested to establish market superior department and companies are suggested to produce differential products and cooperate with each other to deal with price war. For different kind of enterprises, oligopolies can produce products suit for different people and collaborate with influential companies in different areas while supply chain companies should reach a cooperation treaty with upstream and downstream enterprises achieve win-win cooperation.

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Section: Cooperation and Mutual Benefitsmentioning

confidence: 99%

Strategies to Mitigate Cutthroat Competition in E-Commerce: Insights from Game Theory

Yao

2024

AEMPS

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“…With the development of time, e-commerce can be done anywhere and anytime using Android-based communication tools (Yunita and Kapti, 2019). Through e-commerce, sellers can achieve maximum profits and consumers can find products at prices according to their income (Liu, 2021), their wants and needs without meeting them. With the ease of shopping, it provides a huge boost for consumers to buy a product (Wang et all, 2022;Huo et all, 2023).…”

Section: E-commercementioning

confidence: 99%

Indonesian Purchasing Decisions Through E-Impulse Buying

Rediyono

2023

IJFBS

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This research aims to see to how far extent the user interface and user experience an impact on consumer have purchasing decisions through E-Impulse Buying. The correspondents of this study were IKIP PGRI Samarinda students who were active in online purchases through the Shopee application with a usage time of 0-6 years and between 18-24 years of age. The total sample is 131 respondents using purposive sampling method. Research data comes from questionnaires distributed using Google Forms or Manually. The data analysis technique uses path analysis through the SPSS 22 program. The results found show that the user interface and user experience have an impact on purchasing decisions directly, the user interface has an impact on purchasing decisions through E-Impulse Buying, and User Experience has no Impact on decisions purchase through E-Impulse Buying.

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“…En otras palabras, es un punto en el que los jugadores han encontrado la mejor estrategia dado el comportamiento de los demás jugadores. Esto se aplica en el ámbito empresarial, por ejemplo, en la fijación de precios donde una empresa debe considerar la estrategia de sus competidores al determinar su propia estrategia (Do, 2022;Liu, 2021).…”

Section: Introductionunclassified

Design and implementation of a game-based activity to promote learning of game theory

Ardila Otero,

Pérez Rueda,

Ballesteros Peña

et al. 2023

Reg Cient

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Game theory, an interdisciplinary field that explores interactions among entities in strategic scenarios, is paramount for understanding how individuals make decisions in interactive situations. This paper outlines the development and evaluation of a playful exercise to facilitate understanding fundamental concepts such as dominant and dominated strategies and Nash equilibrium, employing a 'design thinking' methodology. An empirical evaluation was conducted with 76 Industrial Engineering students from the Universidad Industrial de Santander, dividing them into four teams representing companies vying for customers. The teams assessed payoff matrices and made marketing decisions, utilizing a colored die to eliminate non-advantageous strategies. Findings indicate a significant increase in interest in game theory, with 86% of participants expressing a preference for this method compared to conventional classes. Furthermore, 81% desired to incorporate this activity into their regular courses, while 76% applied previous knowledge during the training. An average improvement of 17% in correct responses suggests that the playful exercise effectively facilitates the assimilation of key concepts in game theory among university students. This study underscores the potential of integrating active activities based on game theory to enrich the learning process in an academic context.

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E-commerce Price War Based on Game Theory

Cited by 5 publications

References 13 publications

Strategies to Mitigate Cutthroat Competition in E-Commerce: Insights from Game Theory

Strategies to Mitigate Cutthroat Competition in E-Commerce: Insights from Game Theory

Indonesian Purchasing Decisions Through E-Impulse Buying

Design and implementation of a game-based activity to promote learning of game theory

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