2010 International Conference on Electrical and Control Engineering 2010
DOI: 10.1109/icece.2010.674
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E-commerce Recommendation Method Based on Genetic Algorithm and Composite Weight Matrix

Abstract: Accounting for the characteristics of E-commerce Website personal service and the features of users' and goods' similarities distribution, an E-commerce recommendation method based on clustering using genetic algorithm is designed. By using a composite weight matrix to integrate the situation of users purchasing, this method improves the result of clustering , and the result of clustering reflects the similarities of users and goods more accurately. This method is accorded with the reality of E-commerce Websit… Show more

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“…An E-commerce website recommendation using the features of users and goods similarities distribution has been suggested by Dian (2010). They have developed an E-commerce recommendation technique derived from clustering using genetic algorithm.…”
Section: Introductionmentioning
confidence: 99%
“…An E-commerce website recommendation using the features of users and goods similarities distribution has been suggested by Dian (2010). They have developed an E-commerce recommendation technique derived from clustering using genetic algorithm.…”
Section: Introductionmentioning
confidence: 99%