“…Johnston et al, 2007;Martin and Matlay, 2003;Wymer and Regan, 2005;Grandon and Pearson, 2004;Bianchi and Bivona, 2002;Webb, 2002). In general, past research evidence indicates that SMEs adopt e-commerce in order to pursue a global strategy that enables them to target a broader customer base (Mehta and Shah, 2001;Moodley, 2003;Beck et al, 2005), address environmental and competitive pressures in their industries (Wymer and Regan, 2005;Grandon and Pearson, 2004), and take advantage of significant cost savings associated with implementing such a technology (Raymond et al, 2005;Riemenschneider et al, 2003;Santarelli and D'Altri, 2003). Despite the growing number of empirical research dealing with e-commerce issues in SMEs, the literature has largely been confined to exploratory studies that examine various factors affecting e-commerce adoption in SMEs (Wymer and Regan, 2005;Houghton and Winklhofer, 2004;Matlay, 2004).…”