E-Commerce Untuk Optimalisasi Pemasaran Produk Di Era Digital Bagi Usaha Mikro Kelompok Tani Pangestu Rakyat Desa Barumanis Kabupaten Rejang Lebong

Sugianto, Nanang; Utama, Ferzha Putra

doi:10.24114/jpkm.v27i1.23656

Cited by 7 publications

(7 citation statements)

References 1 publication

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“…This application can offer many opportunities or opportunities to reach a wider range of consumers (Wahyuni et al, 2021). The use of ecommerce makes it easy for MSME partners to carry out marketing, organize consumer orders and carry out transactions effectively (Sugianto & Utama, 2021). Several business actors implement direct selling of their product orders through outlet sales.…”

Section: Source: Community Service Activitiesmentioning

confidence: 99%

Creative Economy Improvement With Entrepreneurship for the People of Semarang City

Lasmiatun

2024

IJMA

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<p>In facing business competition, the empowerment of human resources needs to be optimized so that people can be competitive, independent and able to compete with other products on the market in the era of the industrial revolution 4.0. The era of revolution 4.0 is a challenge in itself for MSMEs so that efforts are made to overcome these problems, namely socialization of Entrepreneurship and product innovation, socialization of Digital Marketing, socialization of Digital Payment, and investment counseling. The debriefing process requires the role of Community Service Program so that the goals can be created, namely the welfare of the community and educating businessman in business development in the future. This is expected that businessman will be able to create product improvement steps, and several aspects that need to be considered in running a business so that businessman in the Mangunharjo RW 03 will be more independent and innovative in facing business competition in the era of the industrial revolution 4.0.</p>

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Section: Source: Community Service Activitiesmentioning

confidence: 99%

Creative Economy Improvement With Entrepreneurship for the People of Semarang City

Lasmiatun

2024

IJMA

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“…Hal ini membuat pelaku UMKM kesulitan dalam memanfaatkan potensi pasar online yang sangat besar. Dalam hal ini, diperlukan upaya edukasi dan pelatihan untuk memberikan pemahaman kepada pelaku UMKM tentang cara memanfaatkan platform online seperti media sosial, marketplace, dan situs web untuk memasarkan produk mereka (Sugianto & Utama, 2021).…”

Section: Gambar 1 Lokasi Pemasaran Secara Konvensional Umkm Kanrejawa...unclassified

Penerapan Digital Marketing Melalui E- Commerce Tobel (Toko Beli) Di Desa Bontosunggu Kecamatan Bajeng Kabupaten Gowa Sulawesi Selatan

Ri Esso,

Yahya,

Nur

2024

Kumawula

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Teknologi yang begitu pesat memberikan kemudahan dalam bermobilisasi pada semua aspek di kehidupan manusia, Hal ini tentunya akan menghemat waktu dan memberikan kemudahan para pelaku UMKM di Kecamatan Bajeng Desa. Bontosunggu, Kabupaten Gowa. Saat ini pengetahuan para pelaku UMKM kurang memanfaatkan teknologi yang berkembang. Kurangnya sosialisasi dan pengetahuan teknologi telah menghambat perkembangan pemasaran UMKM di daerah tersebut. Solusi yang dapat diterapkan untuk mitra binaan adalah pemanfaatan aplikasi digital marketing dalam aspek manajemen. Toko Beli dalam memasarkan Produk UMKM. Penelitian ini bertujuan untuk mengoptimalkan penerapan digital marketing melalui e-commerce bagi Tobel Toko Beli di Desa Bontosunggu. Kegiatan ini mengadopsi pendekatan partisipatif. Metode pelatihan, konsultasi, dan pelaksanaan praktik lapangan telah digunakan untuk meningkatkan pemahaman dan keterampilan. Dengan tersebut, dapat meningkatkan pemahaman masyarakat tentang digital marketing dan mampu mengimplementasikan dalam memasarkan produknya. The rapid advancement of technology provides convenience in various aspects of human life, which undoubtedly saves time and offers benefits to small and medium-sized enterprises (UMKM) stakeholders in the Bajeng District, Bontosunggu Village, Gowa Regency. Currently, the knowledge of UMKM stakeholders in utilizing evolving technology is limited. The lack of socialization and technological awareness has hindered the development of UMKM marketing in the area. The solution that can be applied to our partner is the utilization of digital marketing applications in the management aspect. "Toko Beli" in marketing UMKM products. This research aims to optimize the implementation of digital marketing through e-commerce for "Toko Beli" in Bontosunggu Village. This activity adopts a participatory approach. Training, consultation, and field practice methods have been used to enhance understanding and skills. Consequently, it can improve community's understanding of digital marketing and their ability to implement it in marketing their products.

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“…Data yang diambil dari website Pemerintah kabupaten Ende, menggambarkan bahwa salah satu hasil pertanian kabupaten Ende. (Sugianto & Utama, 2021) yang sangat menjanjikan adalah ubi kayu dan di kecamatan Ende, memiliki angka yang tinggi menyaingi kecamatan lainnya seperti data yang disajikan pada Tabel 1.…”

Section: Pendahuluanunclassified

Peningkatan Pemahaman Pemasaran Online Produk Ubi Kayu Nuabosi Bagi Kelompok Tani Di Desa Ndetundora Ii Kecamatan Ende Kabupaten Ende

et al. 2022

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ABSTRAKProgram pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pemasaran online produk ubi kayu nuabosi bagi kelompok tani di Desa Ndetundora II Kecamatan Ende Kabupaten Ende. Metode yang digunakan dalam kegiatan pengabdian ini adalah penyuluhan/ ceramah dan diskusi yang dilakukan dengan peserta 30 orang ketua kelompok tani ubi kayu nuabosi. Untuk mendapatkan hasil yang maksimal dan terukur, maka dilakukan pre-test sebelum kegiatan dan post-test setelah kegiatan. Analisis hasil yang diperoleh yakni pre-test tingkat pemahaman terhadap pemasarana online sebesar 33% mengalami peningkatan yang signifikan menjadi 77% setelah dilakukan post-test pada akhir kegiatan ceramah/ penyuluhan dan diskusi. Rekomendasi yang dihasilkan dari kegiatan ini adalah adanya lanjutan kegiatan pendampingan untuk pemasaran online bagi semua kelompok tani ubi kayu nuabosi ini. Kata kunci: pemasaran online; ubi kayu; nuabosi. ABSTRACTThis community service program aims to increase understanding of online marketing of nuabosi cassava products for farmer groups in Ndetundora II Village, Ende District, Ende Regency. The method used in this service activity is counseling/lecture and discussion conducted with 30 participants, the head of the Nuabosi cassava farmer group. To get maximum and measurable results, pre-test before the activity and post-test after the activity is carried out. Analysis of the results obtained, namely the pre-test level of understanding of online marketing by 33% experienced a significant increase to 77% after the post-test was carried out at the end of the lecture / counseling and discussion activities. The recommendation resulting from this activity is the continuation of mentoring activities for online marketing for all nuabosi cassava farmer groups. Keywords: online marketing; cassava; nuabosi

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E-Commerce Untuk Optimalisasi Pemasaran Produk Di Era Digital Bagi Usaha Mikro Kelompok Tani Pangestu Rakyat Desa Barumanis Kabupaten Rejang Lebong

Cited by 7 publications

References 1 publication

Creative Economy Improvement With Entrepreneurship for the People of Semarang City

Creative Economy Improvement With Entrepreneurship for the People of Semarang City

Penerapan Digital Marketing Melalui E- Commerce Tobel (Toko Beli) Di Desa Bontosunggu Kecamatan Bajeng Kabupaten Gowa Sulawesi Selatan

Peningkatan Pemahaman Pemasaran Online Produk Ubi Kayu Nuabosi Bagi Kelompok Tani Di Desa Ndetundora Ii Kecamatan Ende Kabupaten Ende

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