E-Grocery Shopping Intentions of Young Professionals

Abstract

E-commerce becomes more acceptable and prevalent because of the lockdowns implemented to stop the spread of the COVID-19 virus. Establishments find ways to continue business by offering different mode distributions and marketing of goods and services to clients. One of the most appealing offers developed during the pandemic is egrocery shopping though the use of mobile applications and online platforms. This study is a descriptive study that focused on the young professionals working in the City of Tarlac and their experiences relating to e-grocery shopping. Major objectives covered by the study include the perceived uses and benefits of e-commerce, acceptability, and willingness to purchase grocery needs online and acceptable payment schemes and delivery modes. Reasons why professionals do not avail e-grocery shopping platforms were also covered in the study.